> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Likes: Cross-Platform Ad Engagement

> Track total likes on your ads across Meta, Google, and TikTok. Measure audience approval and engagement at a glance.

<Tip>
  Blended Likes measures the total number of likes on your ads across all connected advertising platforms.
</Tip>

## Formula

<Info>
  **Blended Likes** = **SUM** ( Likes ) across all ad platforms
</Info>

### Formula Components

| Metric       | Definition                                  |
| ------------ | ------------------------------------------- |
| Meta Likes   | Likes on your ads from Meta Ads campaigns   |
| Google Likes | Likes on your ads from Google Ads campaigns |
| TikTok Likes | Likes on your ads from TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your ads received **8,432 likes** across all platforms last month.

| Platform   | Likes | Share |
| ---------- | ----- | ----- |
| Meta Ads   | 5,210 | 62%   |
| TikTok Ads | 2,890 | 34%   |
| Google Ads | 332   | 4%    |

***

## How It Works

Blended Likes aggregates like counts from Meta, Google, and TikTok into a single metric. Each platform reports likes differently—Meta includes post reactions, TikTok counts video likes, and Google tracks engagement signals. This metric combines them for a unified view.

***

## When to Use

| Scenario                       | Action                                              |
| ------------------------------ | --------------------------------------------------- |
| Comparing creative performance | Higher likes indicate stronger audience resonance   |
| Measuring brand sentiment      | Track likes over time to gauge audience approval    |
| Evaluating ad formats          | Compare likes across video, image, and carousel ads |
| Cross-platform benchmarking    | Identify which platforms drive the most engagement  |

***

## Related Metrics

| Metric                                                                                               | Relationship                                         |
| ---------------------------------------------------------------------------------------------------- | ---------------------------------------------------- |
| [Blended Reactions](/reference/metrics/advertising/blended/blended-engagement/blended-reactions)     | Broader engagement including all reaction types      |
| [Blended Engagements](/reference/metrics/advertising/blended/blended-engagement/blended-engagements) | Total interactions including likes, comments, shares |
| [Blended Comments](/reference/metrics/advertising/blended/blended-engagement/blended-comments)       | Measures conversation volume vs passive approval     |

[See all Blended Engagement metrics →](/reference/metrics/advertising/blended/blended-engagement)