> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Reactions: Total Ad Reaction Interactions

> Track total reactions on your ads across all channels. Includes likes, loves, and other emotional responses from Meta, Google, and TikTok Ads.

<Tip>
  Blended Reactions measures the total number of reactions (likes, love, etc.) on your ads across all advertising channels.
</Tip>

## Formula

<Info>
  **Blended Reactions** = **SUM** ( Reactions ) across all ad platforms
</Info>

### Formula Components

| Metric           | Definition                                                |
| ---------------- | --------------------------------------------------------- |
| Meta Reactions   | Reactions on Meta ads (like, love, haha, wow, sad, angry) |
| Google Reactions | Reactions on Google ads where available                   |
| TikTok Reactions | Reactions on TikTok ads (likes, hearts)                   |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your ads received **8,940 total reactions** last month across all platforms.

| Platform   | Reactions | % of Total |
| ---------- | --------- | ---------- |
| Meta Ads   | 5,620     | 62.9%      |
| TikTok Ads | 2,810     | 31.4%      |
| Google Ads | 510       | 5.7%       |

***

## How It Works

Blended Reactions aggregates all emotional response interactions from your advertising accounts. This includes likes, loves, and other reaction types across Meta, Google, and TikTok platforms to provide a unified view of how audiences emotionally respond to your ads.

***

## When to Use

| Scenario                       | Action                                               |
| ------------------------------ | ---------------------------------------------------- |
| Measuring emotional resonance  | High reactions indicate content that evokes response |
| Comparing platform performance | See which platform drives more emotional engagement  |
| Optimizing creative direction  | Use reaction data to guide ad creative strategy      |
| Tracking social proof          | Reactions contribute to perceived ad credibility     |

***

## Related Metrics

| Metric                                                                                               | Relationship                                           |
| ---------------------------------------------------------------------------------------------------- | ------------------------------------------------------ |
| [Blended Engagements](/reference/metrics/advertising/blended/blended-engagement/blended-engagements) | Parent: reactions are a component of total engagements |
| [Blended Likes](/reference/metrics/advertising/blended/blended-engagement/blended-likes)             | Subset: like reactions specifically                    |
| [Blended Shares](/reference/metrics/advertising/blended/blended-engagement/blended-shares)           | Sibling: sharing actions on ads                        |

[See all Blended Engagement metrics →](/reference/metrics/advertising/blended/blended-engagement)