> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Saves: Ad Bookmarks Across Platforms

> Track total saves and bookmarks of your ads across Meta, Google, and TikTok. Measure content resonance with aggregated save metrics.

<Tip>
  Blended Saves counts the total number of times users saved or bookmarked your ads across all connected advertising platforms.
</Tip>

## Formula

<Info>
  **Blended Saves** = **SUM** ( Saves ) across all ad platforms
</Info>

### Formula Components

| Metric       | Definition                      |
| ------------ | ------------------------------- |
| Meta Saves   | Saves from Meta Ads campaigns   |
| Google Saves | Saves from Google Ads campaigns |
| TikTok Saves | Saves from TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your ads received **2,847 saves** last month across platforms.

| Platform | Saves | Share |
| -------- | ----- | ----- |
| Meta     | 1,523 | 53%   |
| TikTok   | 892   | 31%   |
| Google   | 432   | 16%   |

***

## How It Works

Blended Saves aggregates save and bookmark actions from all connected advertising platforms into a single metric. When users save your ad for later viewing, each platform reports this engagement, and Upstack combines them for a unified view.

***

## When to Use

| Scenario                | Action                                   |
| ----------------------- | ---------------------------------------- |
| Content resonance       | High saves indicate ads worth revisiting |
| Purchase intent signals | Saves often precede conversions          |
| Creative optimization   | Compare save rates across ad variants    |
| Audience insights       | Identify which audiences save most       |

***

## Related Metrics

| Metric                                                                                               | Relationship                     |
| ---------------------------------------------------------------------------------------------------- | -------------------------------- |
| [Blended Engagements](/reference/metrics/advertising/blended/blended-engagement/blended-engagements) | Total engagement including saves |
| [Blended Likes](/reference/metrics/advertising/blended/blended-engagement/blended-likes)             | Another engagement signal        |
| [Blended Shares](/reference/metrics/advertising/blended/blended-engagement/blended-shares)           | Viral engagement metric          |

[See all Blended Engagement metrics →](/reference/metrics/advertising/blended/blended-engagement)