> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Shares: Total Ad Shares Across Channels

> Track total shares of your ads across all advertising channels. Measure viral reach and content sharing from Meta, Google, and TikTok campaigns.

<Tip>
  Blended Shares measures the total number of times users shared your ads across all advertising channels.
</Tip>

## Formula

<Info>
  **Blended Shares** = **SUM** ( Shares ) across all ad platforms
</Info>

### Formula Components

| Metric        | Definition                             |
| ------------- | -------------------------------------- |
| Meta Shares   | Shares of your ads on Meta platforms   |
| Google Shares | Shares of your ads on Google platforms |
| TikTok Shares | Shares of your ads on TikTok           |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your ads were shared **2,340 times** last month across all platforms.

| Platform   | Shares | % of Total |
| ---------- | ------ | ---------- |
| Meta Ads   | 1,520  | 65.0%      |
| TikTok Ads | 680    | 29.1%      |
| Google Ads | 140    | 5.9%       |

***

## How It Works

Blended Shares aggregates share actions from all your advertising accounts. When users share your ad content with their network, it extends your organic reach. The metric pulls share data from Meta, Google, and TikTok to provide a unified view.

***

## When to Use

| Scenario                     | Action                                       |
| ---------------------------- | -------------------------------------------- |
| Measuring viral potential    | High shares indicate content worth spreading |
| Optimizing for organic reach | Compare share rates between ad creatives     |
| Evaluating content resonance | Shares show audience finds content valuable  |
| Cross-platform performance   | Compare sharing behavior across channels     |

***

## Related Metrics

| Metric                                                                                               | Relationship                              |
| ---------------------------------------------------------------------------------------------------- | ----------------------------------------- |
| [Blended Engagements](/reference/metrics/advertising/blended/blended-engagement/blended-engagements) | Parent: total engagement including shares |
| [Blended Reactions](/reference/metrics/advertising/blended/blended-engagement/blended-reactions)     | Sibling: likes and reaction interactions  |
| [Blended Comments](/reference/metrics/advertising/blended/blended-engagement/blended-comments)       | Sibling: comment interactions             |

[See all Blended Engagement metrics →](/reference/metrics/advertising/blended/blended-engagement)