> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Video Views at 95%: Near-Complete Engagement

> Track video views where at least 95% was watched across Meta, Google, and TikTok Ads. Measure near-complete engagement with your video creative.

<Tip>
  Blended Video Views at 95% counts video ad views where at least 95% of the video was watched—aggregated across all your connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended Video Views (95%)** = **SUM** ( 95% Video Views ) across Meta, Google, TikTok
</Info>

### Formula Components

| Metric                 | Definition                             |
| ---------------------- | -------------------------------------- |
| Meta 95% Video Views   | Video views reaching 95% on Meta Ads   |
| Google 95% Video Views | Video views reaching 95% on Google Ads |
| TikTok 95% Video Views | Video views reaching 95% on TikTok Ads |

| Metadata        |                                                                                                                             |
| --------------- | --------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                                                      |
| **Data Source** | [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads), [TikTok Ads](/sources/catalog/tiktok) |
| **Aggregation** | Sum                                                                                                                         |

***

## Example

Your video campaign generated **38,200 95% video views** across all platforms last month.

| Platform    | 95% Video Views | Total Views | Near-Complete Rate |
| ----------- | --------------- | ----------- | ------------------ |
| Meta Ads    | 21,500          | 85,000      | 25.3%              |
| Google Ads  | 10,200          | 38,000      | 26.8%              |
| TikTok Ads  | 6,500           | 32,000      | 20.3%              |
| **Blended** | **38,200**      | **155,000** | **24.6%**          |

***

## How It Works

This metric aggregates 95% video views from Meta, Google, and TikTok into a single number. A view counts when someone watches at least 95% of your video ad. This represents near-complete engagement—viewers who watched almost the entire video, indicating they found the content compelling enough to stay through nearly all of it.

***

## When to Use

| Scenario                            | Action                                                                                       |
| ----------------------------------- | -------------------------------------------------------------------------------------------- |
| Measuring near-complete engagement  | Track 95% views to identify videos that captivate viewers through almost the entire duration |
| Comparing to 100% completion        | Use the gap between 95% and 100% views to identify where viewers drop off at the very end    |
| Optimizing call-to-action placement | Ensure CTAs appear before the 95% mark to reach highly engaged viewers                       |
| Building high-intent audiences      | Retarget viewers who reached 95%—they're nearly as engaged as completers                     |

***

## Related Metrics

| Metric                                                                                               | Relationship                                   |
| ---------------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| [Blended Video Views (75%)](/reference/metrics/advertising/blended/blended-video-views-75-percent)   | Lower threshold—viewers watched three-quarters |
| [Blended Video Views (100%)](/reference/metrics/advertising/blended/blended-video-views-100-percent) | Highest engagement—video watched to completion |
| [Blended Video Views](/reference/metrics/advertising/blended/blended-video-views)                    | All video views regardless of watch duration   |

[See all Blended Video metrics →](/reference/metrics/advertising/blended)