> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended CPV: Cost Per Video View Across Channels

> Track your cost per video view across Meta, Google, and TikTok. Learn the formula, see examples, and optimize your video ad efficiency.

<Tip>
  How much you pay on average for each video view across all channels.
</Tip>

## Formula

<Info>
  **Blended CPV** = **Blended Spend** ÷ **Blended Video Views**
</Info>

### Formula Components

| Metric                                                                                              | Definition                             |
| --------------------------------------------------------------------------------------------------- | -------------------------------------- |
| [**Blended Spend**](/reference/metrics/advertising/blended/blended-spend/blended-spend)             | Total ad spend across all platforms    |
| [**Blended Video Views**](/reference/metrics/advertising/blended/blended-video/blended-video-views) | Total video views across all platforms |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Ratio                                                                                               |

***

## Example

Your campaigns spent **\$12,000** and generated **400,000 video views** this month:

| Channel     | Spend        | Video Views | CPV         |
| ----------- | ------------ | ----------- | ----------- |
| Meta Ads    | \$6,000      | 200,000     | \$0.030     |
| TikTok Ads  | \$2,000      | 50,000      | \$0.040     |
| **Blended** | **\$12,000** | **400,000** | **\$0.030** |

***

## How It Works

Blended CPV aggregates your total ad spend and video views across all connected platforms, then calculates the average cost per view.

***

## When to Use

| Scenario                    | Action                                                        |
| --------------------------- | ------------------------------------------------------------- |
| Evaluating video efficiency | Compare CPV across campaigns to find cost-effective creatives |
| Budget allocation           | Shift budget toward channels with lower CPV                   |

***

## Related Metrics

| Metric                                                                                          | Relationship                   |
| ----------------------------------------------------------------------------------------------- | ------------------------------ |
| [Blended Spend](/reference/metrics/advertising/blended/blended-spend/blended-spend)             | Numerator in CPV calculation   |
| [Blended Video Views](/reference/metrics/advertising/blended/blended-video/blended-video-views) | Denominator in CPV calculation |
| [Blended CPM](/reference/metrics/advertising/blended/blended-audience/blended-cpm)              | Cost efficiency by impressions |

[See all Blended Video metrics →](/reference/metrics/advertising/blended/blended-video)