> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended ThruPlay Views: Cross-Platform Video Engagement

> Track ThruPlay views across Meta, Google, and TikTok. Measures videos watched to completion or for at least 15 seconds.

<Tip>
  Blended ThruPlay Views measures the total number of times your video ads were watched to completion or for at least 15 seconds across all connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended ThruPlay Views** = **COUNT** ( Video Views ) **WHERE** watch\_time ≥ 15s **OR** completed = true
</Info>

### Formula Components

| Metric            | Definition                                                     |
| ----------------- | -------------------------------------------------------------- |
| Video Views       | Individual video ad impressions that met the ThruPlay criteria |
| watch\_time ≥ 15s | Videos watched for at least 15 seconds                         |
| completed = true  | Videos watched to the end                                      |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your video campaign ran across Meta, Google, and TikTok last week with **12,450 ThruPlay views**.

| Platform          | ThruPlay Views | Avg. Watch Time |
| ----------------- | -------------- | --------------- |
| Meta Ads          | 7,200          | 18s             |
| Google Ads        | 3,100          | 22s             |
| TikTok Ads        | 2,150          | 16s             |
| **Blended Total** | **12,450**     | 18.5s           |

***

## How It Works

A ThruPlay view is counted when a user watches your video ad to completion or for at least 15 seconds—whichever comes first. This metric aggregates ThruPlay-equivalent views across all connected ad platforms, providing a unified view of video engagement regardless of where your ads run.

***

## When to Use

| Scenario                                     | Action                                                       |
| -------------------------------------------- | ------------------------------------------------------------ |
| Comparing video performance across platforms | Use blended view to see total engaged video views            |
| Optimizing video creative                    | Identify which platforms drive the most ThruPlay completions |
| Measuring brand awareness campaigns          | Track meaningful video engagement at scale                   |
| Allocating video ad budget                   | Shift spend toward platforms with higher ThruPlay rates      |

***

## Related Metrics

| Metric                                                                                                     | Relationship                           |
| ---------------------------------------------------------------------------------------------------------- | -------------------------------------- |
| [Blended Video Views](/reference/metrics/advertising/blended/blended-video/blended-video-views)            | Total video views (any duration)       |
| [Blended Video Views (100%)](/reference/metrics/advertising/blended/blended-video/blended-video-views-100) | Videos watched to full completion      |
| [Blended Video Views (15s)](/reference/metrics/advertising/blended/blended-video/blended-video-views-15s)  | Videos watched for at least 15 seconds |

[See all Blended Video metrics →](/reference/metrics/advertising/blended/blended-video)