> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Video Plays: Cross-Platform Video Engagement

> Track total video plays across Meta, Google, and TikTok ads. Monitor cross-platform video engagement and autoplay performance in one metric.

<Tip>
  Blended Video Plays measures the total number of times your videos started playing across all advertising platforms, including autoplay.
</Tip>

## Formula

<Info>
  **Blended Video Plays** = **SUM** ( Video Plays ) across Meta, Google, TikTok
</Info>

### Formula Components

| Metric             | Definition                            |
| ------------------ | ------------------------------------- |
| Meta Video Plays   | Video plays from Meta Ads campaigns   |
| Google Video Plays | Video plays from Google Ads campaigns |
| TikTok Video Plays | Video plays from TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your video campaigns generated **48,250 video plays** last week across all platforms.

| Platform   | Video Plays | Share |
| ---------- | ----------- | ----- |
| Meta Ads   | 22,100      | 46%   |
| TikTok Ads | 18,650      | 39%   |
| Google Ads | 7,500       | 15%   |
| **Total**  | **48,250**  | 100%  |

***

## How It Works

Video plays count each time a video starts playing, including autoplay. This metric aggregates plays from Meta, Google, and TikTok into a single cross-platform total. Each platform may define "play" slightly differently—Meta counts at 0 seconds, while others may require brief engagement.

***

## When to Use

| Scenario                 | Action                                     |
| ------------------------ | ------------------------------------------ |
| Measuring video reach    | Compare plays to impressions for play rate |
| Cross-platform reporting | View total video engagement in one metric  |
| Campaign optimization    | Identify which platforms drive most plays  |
| Creative testing         | Compare play counts across video variants  |

***

## Related Metrics

| Metric                                                                                                | Relationship                                   |
| ----------------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| [Blended Video Views](/reference/metrics/advertising/blended/blended-video/blended-video-views)       | Views with completion requirements             |
| [Blended ThruPlay Views](/reference/metrics/advertising/blended/blended-video/blended-thruplay-views) | Videos watched to 15s or completion            |
| [Blended Impressions](/reference/metrics/advertising/blended/blended-audience/blended-impressions)    | Total ad impressions for play rate calculation |

[See all Blended Video metrics →](/reference/metrics/advertising/blended/blended-video)