> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Video Views at 100%: Complete Video Plays

> Track video views where 100% of the video was watched across Meta, Google, and TikTok Ads. Measure true video completion rates.

<Tip>
  Video views where 100% (completion) of the video was watched, aggregated across all connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended Video Views (100%)** = **SUM** ( Video Views at 100% ) across Meta, Google, TikTok
</Info>

### Formula Components

| Metric                     | Definition                          |
| -------------------------- | ----------------------------------- |
| Meta Video Views at 100%   | Completed video views on Meta Ads   |
| Google Video Views at 100% | Completed video views on Google Ads |
| TikTok Video Views at 100% | Completed video views on TikTok Ads |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

A furniture brand ran video ads across Meta, Google, and TikTok promoting a 30-second product showcase.

| Platform          | Video Views at 100% | % of Total |
| ----------------- | ------------------- | ---------- |
| Meta Ads          | 12,400              | 48%        |
| Google Ads        | 8,200               | 32%        |
| TikTok Ads        | 5,100               | 20%        |
| **Blended Total** | **25,700**          | 100%       |

***

## How It Works

This metric aggregates complete video views (100% watched) from all connected advertising platforms into a single blended total. Each platform defines "100% viewed" as watching the entire video duration from start to finish.

***

## When to Use

| Scenario                        | Action                                                        |
| ------------------------------- | ------------------------------------------------------------- |
| Measuring true engagement       | Compare 100% views to partial views to assess content quality |
| Evaluating creative performance | Higher completion rates indicate compelling content           |
| Cross-platform comparison       | Identify which platform delivers most engaged viewers         |
| Retargeting audiences           | Build audiences from users who watched entire videos          |

***

## Related Metrics

| Metric                                                                                                   | Relationship                           |
| -------------------------------------------------------------------------------------------------------- | -------------------------------------- |
| [Blended Video Views (75%)](/reference/metrics/advertising/blended/blended-video/blended-video-views-75) | Viewers who watched at least 75%       |
| [Blended Video Views](/reference/metrics/advertising/blended/blended-video/blended-video-views)          | All video plays regardless of duration |
| [Blended ThruPlay Views](/reference/metrics/advertising/blended/blended-video/blended-thruplay-views)    | 15s or complete view metric            |

[See all Blended Video metrics →](/reference/metrics/advertising/blended/blended-video)