> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Video Views at 25%: Partial Watch Metric

> Track video views where at least 25% of your ad was watched across Meta, Google, and TikTok. Measure early engagement and viewer interest.

<Tip>
  Blended Video Views at 25% counts video views where at least 25% of your video ad was watched, aggregated across all connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended Video Views (25%)** = **COUNT** ( Video Views ) **WHERE** watch\_progress ≥ 25%
</Info>

### Formula Components

| Metric                                                                                              | Definition                                          |
| --------------------------------------------------------------------------------------------------- | --------------------------------------------------- |
| [**Blended Video Views**](/reference/metrics/advertising/blended/blended-video/blended-video-views) | Total number of times your video ad started playing |
| watch\_progress ≥ 25%                                                                               | Filter for views reaching at least 25% completion   |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your video campaign received **12,450 views at 25%** last week across all platforms.

| Platform | Total Views | 25% Views | Drop-off Rate |
| -------- | ----------- | --------- | ------------- |
| Meta     | 8,200       | 6,150     | 25%           |
| Google   | 3,100       | 2,480     | 20%           |
| TikTok   | 4,500       | 3,820     | 15%           |

***

## How It Works

When a viewer watches at least 25% of your video ad, each platform records a 25% view event. Upstack aggregates these counts across Meta, Google, and TikTok to show your total early engagement.

***

## When to Use

| Scenario                        | Action                                         |
| ------------------------------- | ---------------------------------------------- |
| High impressions, low 25% views | Improve video hook in first 2-3 seconds        |
| Comparing creative performance  | Use 25% views to identify engaging intros      |
| Funnel analysis                 | Compare 25% → 50% → 75% progression            |
| Budget allocation               | Shift spend to platforms with higher 25% rates |

***

## Related Metrics

| Metric                                                                                                   | Relationship                                   |
| -------------------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| [Blended Video Views](/reference/metrics/advertising/blended/blended-video/blended-video-views)          | Total views before filtering by watch progress |
| [Blended Video Views (50%)](/reference/metrics/advertising/blended/blended-video/blended-video-views-50) | Next milestone in viewer engagement            |
| [Blended Video Views (75%)](/reference/metrics/advertising/blended/blended-video/blended-video-views-75) | Near-complete video watches                    |

[See all Blended Video metrics →](/reference/metrics/advertising/blended/blended-video)