> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Video Views at 30 Seconds: Cross-Platform Engagement

> Track video views with 30+ seconds watched across Meta, Google, and TikTok Ads. Measure engaged viewers and optimize your video ad performance.

<Tip>
  Video views where at least 30 seconds of the video was watched, aggregated across all connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended Video Views (30s)** = **COUNT** ( Video Views ) **WHERE** watch\_time ≥ 30 seconds
</Info>

### Formula Components

| Metric                 | Definition                             |
| ---------------------- | -------------------------------------- |
| Meta 30s Video Views   | Video views reaching 30s on Meta Ads   |
| Google 30s Video Views | Video views reaching 30s on Google Ads |
| TikTok 30s Video Views | Video views reaching 30s on TikTok Ads |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your video campaigns generated **24,800** 30-second views this week:

| Platform   | 30s Views | Share |
| ---------- | --------- | ----- |
| Meta Ads   | 14,200    | 57%   |
| Google Ads | 6,450     | 26%   |
| TikTok Ads | 4,150     | 17%   |

***

## How It Works

This metric counts video views where the viewer watched at least 30 seconds. For videos shorter than 30 seconds, this threshold may not apply. The metric aggregates equivalent engagement signals from each platform to provide a unified view of engaged viewership.

***

## When to Use

| Scenario             | Action                                                    |
| -------------------- | --------------------------------------------------------- |
| Measuring engagement | Identify which platforms drive the most engaged viewers   |
| Optimizing creatives | Compare 30s views across video variants to find winners   |
| Budget allocation    | Shift spend toward platforms with higher engagement rates |
| Audience quality     | Use as a signal of genuine interest vs. passive scrolling |

***

## Related Metrics

| Metric                                                                                                    | Relationship                              |
| --------------------------------------------------------------------------------------------------------- | ----------------------------------------- |
| [Blended Video Views (15s)](/reference/metrics/advertising/blended/blended-video/blended-video-views-15s) | Shorter engagement threshold (15 seconds) |
| [Blended ThruPlay Views](/reference/metrics/advertising/blended/blended-video/blended-thruplay-views)     | Completed or 15s+ views                   |
| [Blended Video Views (50%)](/reference/metrics/advertising/blended/blended-video/blended-video-views-50)  | Views reaching 50% of video duration      |

[See all Blended Video metrics →](/reference/metrics/advertising/blended/blended-video)