> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Video Views at 75%: Cross-Platform Engagement

> Track video views where at least 75% was watched across Meta, Google, and TikTok Ads. Measure deep engagement with your video creative.

<Tip>
  Blended Video Views at 75% counts video ad views where at least 75% of the video was watched—aggregated across all your connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended Video Views (75%)** = **SUM** ( 75% Video Views ) across Meta, Google, TikTok
</Info>

### Formula Components

| Metric                 | Definition                             |
| ---------------------- | -------------------------------------- |
| Meta 75% Video Views   | Video views reaching 75% on Meta Ads   |
| Google 75% Video Views | Video views reaching 75% on Google Ads |
| TikTok 75% Video Views | Video views reaching 75% on TikTok Ads |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your video campaign generated **42,500 75% video views** across all platforms last month.

| Platform    | 75% Video Views | Total Views | Deep Engagement Rate |
| ----------- | --------------- | ----------- | -------------------- |
| Meta Ads    | 24,000          | 85,000      | 28.2%                |
| Google Ads  | 11,500          | 38,000      | 30.3%                |
| TikTok Ads  | 7,000           | 32,000      | 21.9%                |
| **Blended** | **42,500**      | **155,000** | **27.4%**            |

***

## How It Works

This metric aggregates 75% video views from Meta, Google, and TikTok into a single number. A view counts when someone watches at least three-quarters of your video ad. This indicates strong engagement—viewers are invested enough to watch most of your content rather than skipping early.

***

## When to Use

| Scenario                               | Action                                                   |
| -------------------------------------- | -------------------------------------------------------- |
| Measuring deep content engagement      | Track 75% views to identify videos that hold attention   |
| Comparing creative performance         | Higher 75% rates indicate more compelling content        |
| Optimizing for consideration campaigns | Use as a benchmark for mid-funnel video effectiveness    |
| Allocating budget across platforms     | Shift spend toward platforms with higher deep engagement |

***

## Related Metrics

| Metric                                                                                                     | Relationship                                    |
| ---------------------------------------------------------------------------------------------------------- | ----------------------------------------------- |
| [Blended Video Views (50%)](/reference/metrics/advertising/blended/blended-video/blended-video-views-50)   | Lower engagement threshold—viewers watched half |
| [Blended Video Views (100%)](/reference/metrics/advertising/blended/blended-video/blended-video-views-100) | Highest engagement—video watched to completion  |
| [Blended ThruPlay Views](/reference/metrics/advertising/blended/blended-video/blended-thruplay-views)      | 15-second or completion views                   |

[See all Blended Video metrics →](/reference/metrics/advertising/blended/blended-video)