> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Video Views: Total Video Ad Views Across Platforms

> Track total video views across Meta, Google, and TikTok Ads. Measure video ad engagement with platform-specific view thresholds aggregated.

<Tip>
  The total number of times your video ads were watched across all advertising platforms.
</Tip>

## Formula

<Info>
  **Blended Video Views** = **SUM** ( Video Views ) across all ad platforms
</Info>

### Formula Components

| Metric             | Definition                            |
| ------------------ | ------------------------------------- |
| Meta Video Views   | Video views from Meta Ads campaigns   |
| Google Video Views | Video views from Google Ads campaigns |
| TikTok Video Views | Video views from TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your video campaigns generated **142,500 views** across platforms this week:

| Platform   | Views  | Share |
| ---------- | ------ | ----- |
| Meta Ads   | 78,000 | 55%   |
| TikTok Ads | 45,200 | 32%   |
| Google Ads | 19,300 | 13%   |

***

## How It Works

Blended Video Views sums all video view events from Meta, Google, and TikTok. Each platform has different view thresholds (Meta counts 3+ seconds, TikTok counts 2+ seconds, Google varies by format). This metric gives you a unified view of total video engagement.

***

## When to Use

| Scenario              | Action                                              |
| --------------------- | --------------------------------------------------- |
| Measuring video reach | Track total video consumption across platforms      |
| Comparing ad formats  | Evaluate video vs. static ad performance            |
| Calculating CPV       | Divide Spend by Video Views for cost efficiency     |
| Evaluating creative   | Identify which video creatives drive the most views |

***

## Related Metrics

| Metric                                                                                                   | Relationship                                |
| -------------------------------------------------------------------------------------------------------- | ------------------------------------------- |
| [Blended CPV](/reference/metrics/advertising/blended/blended-video/blended-cpv)                          | Spend ÷ Video Views                         |
| [Blended ThruPlay Views](/reference/metrics/advertising/blended/blended-video/blended-thruplay-views)    | Views where video was watched to completion |
| [Blended Video Views (25%)](/reference/metrics/advertising/blended/blended-video/blended-video-views-25) | Views reaching 25% completion               |

[See all Blended Video metrics →](/reference/metrics/advertising/blended/blended-video)