> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Conversions Value: Total Conversion Value Across Channels

> Track total conversion value across Meta, Google, and TikTok Ads. Measure the monetary value of all ad-attributed conversions in one unified metric.

<Tip>
  The total monetary value of all conversions attributed to your advertising across Meta, Google, and TikTok combined.
</Tip>

## Formula

<Info>
  **Blended Conversions Value** = **SUM** ( Conversion Value ) **ACROSS** all platforms
</Info>

### Formula Components

| Metric                       | Definition                                          |
| ---------------------------- | --------------------------------------------------- |
| **Meta Conversions Value**   | Total value of conversions attributed to Meta Ads   |
| **Google Conversions Value** | Total value of conversions attributed to Google Ads |
| **TikTok Conversions Value** | Total value of conversions attributed to TikTok Ads |

| Metadata        |                                                                                                                             |
| --------------- | --------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                                                    |
| **Data Source** | [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads), [TikTok Ads](/sources/catalog/tiktok) |
| **Aggregation** | Sum                                                                                                                         |

***

## Example

Your advertising generated **\$87,450** in total conversion value across all channels last month:

| Platform          | Conversion Value | Share    |
| ----------------- | ---------------- | -------- |
| Meta Ads          | \$43,725         | 50.0%    |
| Google Ads        | \$30,608         | 35.0%    |
| TikTok Ads        | \$13,117         | 15.0%    |
| **Blended Total** | **\$87,450**     | **100%** |

***

## How It Works

Blended Conversions Value aggregates the monetary value of all conversion events from each connected advertising platform. Each platform reports conversion values based on their tracking—purchases, leads, sign-ups, and other goals with assigned values. The blended total provides a unified view of ad-driven revenue without manual spreadsheet aggregation.

***

## When to Use

| Scenario                            | Action                                                                                                    |
| ----------------------------------- | --------------------------------------------------------------------------------------------------------- |
| Measuring total ad-attributed value | Track blended conversions value for aggregate monetary impact                                             |
| Calculating blended ROAS            | Divide Blended Conversions Value by [Blended Spend](/reference/metrics/advertising/blended/blended-spend) |
| Comparing platform ROI              | Break down by platform to see value distribution                                                          |
| Executive reporting                 | Present unified conversion value across all paid channels                                                 |

***

## Related Metrics

| Metric                                                                                        | Relationship                                  |
| --------------------------------------------------------------------------------------------- | --------------------------------------------- |
| [Blended Conversions](/reference/metrics/advertising/blended/conversions/blended-conversions) | Count of conversions that produced this value |
| [Blended ROAS](/reference/metrics/advertising/blended/blended-return-on-ad-spend)             | Blended Conversions Value ÷ Blended Spend     |
| [Blended Spend](/reference/metrics/advertising/blended/blended-spend)                         | Total cost to generate these conversions      |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended)