> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Conversions: Total Ad Conversions Across All Channels

> Track total conversions across Meta, Google, and TikTok Ads in one view. Measure aggregate conversion volume and compare platform performance.

<Tip>
  The total number of conversion events attributed to your ads across all advertising channels.
</Tip>

## Formula

<Info>
  **Blended Conversions** = **SUM** ( Conversions ) **ACROSS** all platforms
</Info>

### Formula Components

| Metric                                                              | Definition                                           |
| ------------------------------------------------------------------- | ---------------------------------------------------- |
| [**Meta Conversions**](/reference/metrics/advertising/meta-ads)     | Conversion events attributed to Meta Ads campaigns   |
| [**Google Conversions**](/reference/metrics/advertising/google-ads) | Conversion events attributed to Google Ads campaigns |
| [**TikTok Conversions**](/reference/metrics/advertising/tiktok-ads) | Conversion events attributed to TikTok Ads campaigns |

| Metadata        |                                                                                                                             |
| --------------- | --------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                                                      |
| **Data Source** | [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads), [TikTok Ads](/sources/catalog/tiktok) |
| **Aggregation** | Sum                                                                                                                         |

***

## Example

Your advertising drove **3,156 conversions** across all channels last month:

| Platform          | Conversions | Share    |
| ----------------- | ----------- | -------- |
| Meta Ads          | 1,578       | 50.0%    |
| Google Ads        | 1,104       | 35.0%    |
| TikTok Ads        | 474         | 15.0%    |
| **Blended Total** | **3,156**   | **100%** |

***

## How It Works

Blended Conversions aggregates conversion event counts from each connected advertising platform into a single metric. Each platform tracks conversions based on their pixel or conversion tracking—the metric sums them all for a unified view of total ad-attributed conversions without manual spreadsheet aggregation.

***

## When to Use

| Scenario                      | Action                                                                                              |
| ----------------------------- | --------------------------------------------------------------------------------------------------- |
| Measuring total ad impact     | Track blended conversions for aggregate conversion volume                                           |
| Calculating overall CPA       | Divide [Blended Spend](/reference/metrics/advertising/blended/blended-spend) by Blended Conversions |
| Comparing platform efficiency | Break down conversions by platform to see which drives most volume                                  |
| Executive reporting           | Present unified conversion count across all paid channels                                           |

***

## Related Metrics

| Metric                                                                                                        | Relationship                              |
| ------------------------------------------------------------------------------------------------------------- | ----------------------------------------- |
| [Blended Conversions Value](/reference/metrics/advertising/blended/conversions/blended-conversions-value)     | Total monetary value of these conversions |
| [Blended Cost per Conversion](/reference/metrics/advertising/blended/conversions/blended-cost-per-conversion) | Blended Spend ÷ Blended Conversions       |
| [Blended Purchases](/reference/metrics/advertising/blended/purchases/blended-purchases)                       | Subset counting only purchase conversions |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended)