> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Leads: Cross-Channel Lead Tracking

> Track total leads generated from your advertising across Meta, Google, and TikTok. Monitor cross-channel lead generation performance.

<Tip>
  Blended Leads measures the total number of lead submission events attributed to your ads across all connected advertising platforms.
</Tip>

## Formula

<Info>
  **Blended Leads** = **SUM** ( Lead Events ) **ACROSS** All Channels
</Info>

### Formula Components

| Metric                                                                           | Definition                                       |
| -------------------------------------------------------------------------------- | ------------------------------------------------ |
| [**Meta Leads**](/reference/metrics/advertising/meta-ads/leads/meta-leads)       | Lead submission events from Meta Ads campaigns   |
| **Google Leads**                                                                 | Lead submission events from Google Ads campaigns |
| [**TikTok Leads**](/reference/metrics/advertising/tiktok-ads/leads/tiktok-leads) | Lead submission events from TikTok Ads campaigns |

| Metadata        |                                                                                                                             |
| --------------- | --------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                                                      |
| **Data Source** | [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads), [TikTok Ads](/sources/catalog/tiktok) |
| **Aggregation** | Sum                                                                                                                         |

***

## Example

Your campaigns generated **847 leads** across all channels last month:

| Platform    | Leads   | % of Total |
| ----------- | ------- | ---------- |
| Meta Ads    | 412     | 49%        |
| Google Ads  | 298     | 35%        |
| TikTok Ads  | 137     | 16%        |
| **Blended** | **847** | **100%**   |

***

## How It Works

Blended Leads aggregates lead conversion events reported by each connected advertising platform. When a user completes a lead action—form submission, newsletter sign-up, quote request, or contact inquiry—that's attributed to an ad, each platform reports it as a lead. This metric sums those leads across Meta, Google, and TikTok to give you a unified view of lead generation performance.

***

## When to Use

| Scenario                     | Action                                                                                                                     |
| ---------------------------- | -------------------------------------------------------------------------------------------------------------------------- |
| Measuring total lead volume  | Track overall lead generation across all paid channels                                                                     |
| Comparing channel efficiency | Pair with [Blended Cost per Lead](/reference/metrics/advertising/blended/leads/blended-cost-per-lead) to see cost per lead |
| Budget allocation            | Identify which platforms drive the most leads for your spend                                                               |
| Funnel analysis              | Compare leads to registrations for conversion rate insights                                                                |

***

## Related Metrics

| Metric                                                                                                                            | Relationship                                          |
| --------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------- |
| [Blended Cost per Lead](/reference/metrics/advertising/blended/leads/blended-cost-per-lead)                                       | Cost efficiency metric using leads as the denominator |
| [Blended Completed Registrations](/reference/metrics/advertising/blended/completed-registrations/blended-completed-registrations) | Tracks registrations that follow lead capture         |
| [Blended Spend](/reference/metrics/advertising/blended/blended-spend)                                                             | Total ad spend driving these leads                    |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended)