> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads Purchases

> All Google Ads metrics for purchases — volume, value, and cost in one place.

Metrics for purchases across your Google Ads campaigns:

* [Google Cost per Purchase: Acquisition Efficiency](/reference/metrics/advertising/google-ads/purchases/google-cost-per-purchase)
* [Google Purchases: Ad-Attributed Purchase Count](/reference/metrics/advertising/google-ads/purchases/google-purchases)
* [Google Purchases Value: Google-Attributed Revenue](/reference/metrics/advertising/google-ads/purchases/google-purchases-value)