> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads View Through Conversions

> All Google Ads metrics for view-through-conversions — volume, value, and cost in one place.

Metrics for view through conversions across your Google Ads campaigns:

* [Google Cost per View-Through Conversion: VTC Efficiency Metric](/reference/metrics/advertising/google-ads/view-through-conversions/google-cost-per-view-through-conversion)
* [Google View-Through Conversions: Measure Impression Impact](/reference/metrics/advertising/google-ads/view-through-conversions/google-view-through-conversions)