> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads Metrics: Performance Tracking for Search, Display & YouTube

> Track Google Ads performance metrics in Upstack. Includes spend, clicks, impressions, conversions, ROAS, CPA, and video metrics from the Google Ads API.

Google Ads metrics track performance across Search, Display, Shopping, and YouTube campaigns. These metrics are pulled directly from the Google Ads API and represent Google's reported attribution.

<Info>
  **Data Source:** [Google Ads](/sources/google-ads)\
  **Metrics:** 22\
  **Subcategories:** 5
</Info>

## Metric Groups

### [Google Spend](/reference/metrics/advertising/google/google-spend)

Track your Google advertising investment and budget allocation.

| Metric                                                                          | Description                      |
| ------------------------------------------------------------------------------- | -------------------------------- |
| [Google Spend](/reference/metrics/advertising/google/google-spend/google-spend) | Total amount spent on Google ads |

### [Google Audience](/reference/metrics/advertising/google/google-audience)

Measure reach and impression efficiency across your campaigns.

| Metric                                                                                         | Description                    |
| ---------------------------------------------------------------------------------------------- | ------------------------------ |
| [Google Impressions](/reference/metrics/advertising/google/google-audience/google-impressions) | Number of times ads were shown |
| [Google CPM](/reference/metrics/advertising/google/google-audience/google-cpm)                 | Cost per thousand impressions  |
| [Google Frequency](/reference/metrics/advertising/google/google-audience/google-frequency)     | Average views per person       |

### [Google Clicks](/reference/metrics/advertising/google/google-clicks)

Evaluate click engagement and traffic generation from your ads.

| Metric                                                                             | Description         |
| ---------------------------------------------------------------------------------- | ------------------- |
| [Google Clicks](/reference/metrics/advertising/google/google-clicks/google-clicks) | Total clicks on ads |
| [Google CPC](/reference/metrics/advertising/google/google-clicks/google-cpc)       | Cost per click      |
| [Google CTR](/reference/metrics/advertising/google/google-clicks/google-ctr)       | Click-through rate  |

### [Google Conversions](/reference/metrics/advertising/google/google-conversions)

Track purchases, conversions, and video engagement attributed by Google.

| Metric                                                                                                                              | Description                          |
| ----------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------ |
| [Google Purchases](/reference/metrics/advertising/google/google-conversions/google-purchases)                                       | Purchases attributed by Google       |
| [Google Purchases Value](/reference/metrics/advertising/google/google-conversions/google-purchases-value)                           | Revenue from attributed purchases    |
| [Google Average Purchase Value](/reference/metrics/advertising/google/google-conversions/google-average-purchase-value)             | Average order value                  |
| [Google All Conversions](/reference/metrics/advertising/google/google-conversions/google-all-conversions)                           | All tracked conversion actions       |
| [Google All Conversions Value](/reference/metrics/advertising/google/google-conversions/google-all-conversions-value)               | Total value of all conversions       |
| [Google Average All Conversion Value](/reference/metrics/advertising/google/google-conversions/google-average-all-conversion-value) | Average value per conversion         |
| [Google Video Views](/reference/metrics/advertising/google/google-conversions/google-video-views)                                   | Video ad views (30+ seconds)         |
| [Google View-Through Conversions](/reference/metrics/advertising/google/google-conversions/google-view-through-conversions)         | Conversions after ad view (no click) |

### [Google Efficiency](/reference/metrics/advertising/google/google-efficiency)

Measure return on ad spend and acquisition efficiency.

| Metric                                                                                                                                     | Description                      |
| ------------------------------------------------------------------------------------------------------------------------------------------ | -------------------------------- |
| [Google ROAS](/reference/metrics/advertising/google/google-efficiency/google-roas)                                                         | Return on ad spend               |
| [Google CPA](/reference/metrics/advertising/google/google-efficiency/google-cpa)                                                           | Cost per purchase acquisition    |
| [Google Cost per Purchase](/reference/metrics/advertising/google/google-efficiency/google-cost-per-purchase)                               | Cost to acquire one purchase     |
| [Google All Conversions ROAS](/reference/metrics/advertising/google/google-efficiency/google-all-conversions-roas)                         | ROAS across all conversion types |
| [Google Cost per All Conversions](/reference/metrics/advertising/google/google-efficiency/google-cost-per-all-conversions)                 | Cost per any conversion          |
| [Google CPV](/reference/metrics/advertising/google/google-efficiency/google-cpv)                                                           | Cost per video view              |
| [Google Cost per View-Through Conversion](/reference/metrics/advertising/google/google-efficiency/google-cost-per-view-through-conversion) | Cost per view-through conversion |

## Attribution Model

Google Ads uses its own attribution model to assign conversions to campaigns. Key differences from Upstack attribution:

* **Data-driven attribution**: Google uses machine learning to assign conversion credit across touchpoints
* **Click vs view-through**: Google tracks both click-based and impression-based conversions
* **Conversion windows**: Default 30-day click, 1-day view attribution windows

For cross-channel comparison, use [Blended Metrics](/reference/metrics/advertising/blended) which normalize attribution across platforms.