> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Average All Conversion Value: Value Per Conversion

> Track Google Ads average conversion value to understand the typical worth of each conversion action across all goal types.

<Tip>
  Google Average All Conversion Value measures the typical monetary worth of each conversion action from your Google Ads campaigns.
</Tip>

## Formula

<Info>
  **Google Average All Conversion Value** = [**Google All Conversions Value**](/reference/metrics/advertising/google/google-conversions/google-all-conversions-value) ÷ [**Google All Conversions**](/reference/metrics/advertising/google/google-conversions/google-all-conversions)
</Info>

### Formula Components

| Metric                                                                                                                    | Definition                                       |
| ------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------ |
| [**Google All Conversions Value**](/reference/metrics/advertising/google/google-conversions/google-all-conversions-value) | Total monetary value from all conversion actions |
| [**Google All Conversions**](/reference/metrics/advertising/google/google-conversions/google-all-conversions)             | Total count of all conversion actions            |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Currency                          |
| **Data Source** | [Google Ads](/sources/google-ads) |
| **Aggregation** | Ratio                             |

***

## Example

A DTC brand's Google Shopping campaign generated **\$47,500 in total conversion value** from **950 conversions** last month.

| Metric                    | Value       | Calculation                  |
| ------------------------- | ----------- | ---------------------------- |
| All Conversions Value     | \$47,500    | Sum of all conversion values |
| All Conversions           | 950         | Total conversion count       |
| **Avg. Conversion Value** | **\$50.00** | \$47,500 ÷ 950               |

***

## How It Works

Google calculates this by dividing the total value assigned to all conversion actions by the number of conversions. This includes all goal types—purchases, leads, signups, and any other configured conversion actions. Values are assigned based on your conversion tracking setup.

***

## When to Use

| Scenario                          | Action                                                                           |
| --------------------------------- | -------------------------------------------------------------------------------- |
| Evaluating campaign profitability | Compare avg. conversion values across campaigns to prioritize high-value traffic |
| Setting bidding strategies        | Use as a baseline when configuring value-based bidding                           |
| Identifying audience segments     | Find audiences that generate higher-value conversions                            |
| Comparing ad formats              | Assess whether Shopping vs. Search drives more valuable conversions              |

***

## Related Metrics

| Metric                                                                                                                | Relationship                    |
| --------------------------------------------------------------------------------------------------------------------- | ------------------------------- |
| [Google All Conversions](/reference/metrics/advertising/google/google-conversions/google-all-conversions)             | Denominator in this calculation |
| [Google All Conversions Value](/reference/metrics/advertising/google/google-conversions/google-all-conversions-value) | Numerator in this calculation   |

[See all Google Conversions metrics →](/reference/metrics/advertising/google/google-conversions)