> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Purchases Value: Google-Attributed Revenue

> Track total revenue from purchases attributed to your Google ads. Monitor Google-reported purchase conversions and revenue performance.

<Tip>
  Google Purchases Value is the total revenue from purchases that Google attributes to your ads based on purchase conversion events.
</Tip>

## Formula

<Info>
  **Google Purchases Value** = **SUM** ( Purchase Revenue )
</Info>

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Currency                          |
| **Data Source** | [Google Ads](/sources/google-ads) |
| **Aggregation** | Sum                               |

***

## Example

A home goods store spent **\$8,400** on Google Ads last month:

| Campaign        | Purchases | Purchases Value | Avg. Order |
| --------------- | --------- | --------------- | ---------- |
| Brand Search    | 142       | \$18,460        | \$130      |
| Shopping        | 89        | \$9,790         | \$110      |
| Performance Max | 67        | \$8,710         | \$130      |
| **Total**       | **298**   | **\$36,960**    | **\$124**  |

***

## How It Works

Google tracks purchase conversion events triggered by your ads and sums the revenue values. This data is pulled directly from the Google Ads API and reflects Google's attribution of revenue to your advertising campaigns.

***

## When to Use

| Scenario                    | Action                                                   |
| --------------------------- | -------------------------------------------------------- |
| Measuring ad-driven revenue | Compare purchases value across campaigns                 |
| Calculating ROAS            | Divide purchases value by spend                          |
| Budget allocation           | Shift spend toward campaigns with higher purchases value |
| Conversion optimization     | Track revenue trends after bid strategy changes          |

***

## Related Metrics

| Metric                                                                                        | Relationship                                       |
| --------------------------------------------------------------------------------------------- | -------------------------------------------------- |
| [Google Purchases](/reference/metrics/advertising/google/google-conversions/google-purchases) | Count of purchase conversions driving this revenue |
| [Google ROAS](/reference/metrics/advertising/google/google-efficiency/google-roas)            | Efficiency ratio using this as numerator           |

[See all Google Conversions metrics →](/reference/metrics/advertising/google/google-conversions)