> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Cost per All Conversions: Efficiency Across All Goal Types

> Track your Google Ads cost per all conversions to measure efficiency across every conversion action. Optimize spend allocation by goal type.

<Tip>
  Google Cost per All Conversions measures how much you spend on average to drive each conversion action across all goal types in Google Ads.
</Tip>

## Formula

<Info>
  **Google Cost per All Conversions** = [**Google Spend**](/reference/metrics/advertising/google/google-spend/google-spend) ÷ [**Google All Conversions**](/reference/metrics/advertising/google/google-conversions/google-all-conversions)
</Info>

### Formula Components

| Metric                                                                                                        | Definition                                                  |
| ------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------- |
| [**Google Spend**](/reference/metrics/advertising/google/google-spend/google-spend)                           | Total amount spent on Google Ads campaigns                  |
| [**Google All Conversions**](/reference/metrics/advertising/google/google-conversions/google-all-conversions) | Total count of all conversion actions tracked by Google Ads |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Currency                          |
| **Data Source** | [Google Ads](/sources/google-ads) |
| **Aggregation** | Ratio                             |

***

## Example

Your brand awareness campaign spent **\$3,200** in March and generated **640 all conversions** (including purchases, sign-ups, and video views).

| Campaign        | Spend   | All Conversions | Cost/All Conv. |
| --------------- | ------- | --------------- | -------------- |
| Brand Awareness | \$3,200 | 640             | \$5.00         |
| Retargeting     | \$1,800 | 450             | \$4.00         |
| Shopping        | \$4,500 | 300             | \$15.00        |

***

## How It Works

Google calculates this metric by dividing your total ad spend by the number of all conversions recorded. Unlike standard cost-per-conversion, this includes every conversion action—purchases, leads, phone calls, app installs, and micro-conversions like video engagement or page views.

***

## When to Use

| Scenario                         | Action                                                                  |
| -------------------------------- | ----------------------------------------------------------------------- |
| Comparing full-funnel efficiency | Use to evaluate campaigns tracking multiple conversion types            |
| Assessing awareness campaigns    | Benchmark cost efficiency when optimizing for video views or engagement |
| Evaluating lead gen performance  | Track cost across form fills, calls, and chat initiations               |
| Setting bidding targets          | Inform target CPA strategies that include all goal types                |

***

## Related Metrics

| Metric                                                                                                    | Relationship                |
| --------------------------------------------------------------------------------------------------------- | --------------------------- |
| [Google Spend](/reference/metrics/advertising/google/google-spend/google-spend)                           | Numerator in this formula   |
| [Google All Conversions](/reference/metrics/advertising/google/google-conversions/google-all-conversions) | Denominator in this formula |

[See all Google Efficiency metrics →](/reference/metrics/advertising/google/google-efficiency)