> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google CPV: Video Ad Cost Efficiency

> Track your Google CPV (cost per video view) to measure video ad efficiency. Calculate how much you pay each time someone watches your Google video ad.

<Tip>
  Google CPV measures how much you pay on average each time someone watches your Google video ad.
</Tip>

## Formula

<Info>
  **Google CPV** = [**Google Spend**](/reference/metrics/advertising/google/google-spend/google-spend) ÷ [**Google Video Views**](/reference/metrics/advertising/google/google-conversions/google-video-views)
</Info>

### Formula Components

| Metric                                                                                                | Definition                                          |
| ----------------------------------------------------------------------------------------------------- | --------------------------------------------------- |
| [**Google Spend**](/reference/metrics/advertising/google/google-spend/google-spend)                   | Total amount spent on Google advertising            |
| [**Google Video Views**](/reference/metrics/advertising/google/google-conversions/google-video-views) | Number of times users watched your Google video ads |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Currency                          |
| **Data Source** | [Google Ads](/sources/google-ads) |
| **Aggregation** | Ratio                             |

***

## Example

A skincare brand runs YouTube ads promoting their new serum. Here's their weekly performance:

| Campaign        | Spend   | Video Views | CPV    |
| --------------- | ------- | ----------- | ------ |
| Product Demo    | \$850   | 42,500      | \$0.02 |
| Brand Story     | \$1,200 | 30,000      | \$0.04 |
| Tutorial Series | \$650   | 65,000      | \$0.01 |

The Tutorial Series campaign delivers the lowest CPV at **\$0.01 per view**, making it the most efficient for building video engagement.

***

## How It Works

Google CPV divides your total ad spend by the number of video views. A view is typically counted when someone watches at least 30 seconds of your video (or the entire video if shorter). Lower CPV means you're paying less for each viewer to engage with your video content.

***

## When to Use

| Scenario                                | Action                                                      |
| --------------------------------------- | ----------------------------------------------------------- |
| Comparing video campaign efficiency     | Lower CPV indicates better cost efficiency per viewer       |
| Setting video campaign budgets          | Use historical CPV to forecast costs for target view counts |
| Optimizing creative performance         | Test different video formats and track CPV changes          |
| Benchmarking against industry standards | Compare your CPV to vertical averages                       |

***

## Related Metrics

| Metric                                                                                            | Relationship                                 |
| ------------------------------------------------------------------------------------------------- | -------------------------------------------- |
| [Google Video Views](/reference/metrics/advertising/google/google-conversions/google-video-views) | The denominator—total views driving your CPV |
| [Google Spend](/reference/metrics/advertising/google/google-spend/google-spend)                   | The numerator—total cost divided by views    |

[See all Google Efficiency metrics →](/reference/metrics/advertising/google/google-efficiency)