> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Click Metrics

> Track Meta click performance in Upstack. Monitor CTR, CPC, link clicks, landing page views, and outbound click metrics for your campaigns.

Click metrics measure how people interact with your Meta ads. Track total clicks, link clicks, landing page views, and the cost efficiency of driving traffic.

<Info>
  **Data Source:** Meta Marketing API\
  **Metrics:** 18
</Info>

## Metrics in This Group

| Metric                                                                                                             | Description                   | When to Use                           |
| ------------------------------------------------------------------------------------------------------------------ | ----------------------------- | ------------------------------------- |
| [Meta Clicks](/reference/metrics/advertising/meta/meta-clicks/meta-clicks)                                         | All clicks on your ads        | Measure total engagement interactions |
| [Meta CPC](/reference/metrics/advertising/meta/meta-clicks/meta-cpc)                                               | Cost per click                | Evaluate click cost efficiency        |
| [Meta CTR](/reference/metrics/advertising/meta/meta-clicks/meta-ctr)                                               | Click-through rate            | Compare creative performance          |
| [Meta Link Clicks](/reference/metrics/advertising/meta/meta-clicks/meta-link-clicks)                               | Clicks on ad links            | Measure traffic generation            |
| [Meta Link Click-Through Rate](/reference/metrics/advertising/meta/meta-clicks/meta-link-ctr)                      | Link clicks ÷ Impressions     | Evaluate link engagement rate         |
| [Meta Cost per Link Click](/reference/metrics/advertising/meta/meta-clicks/meta-cost-per-link-click)               | Spend ÷ Link clicks           | Optimize traffic acquisition cost     |
| [Meta Outbound Clicks](/reference/metrics/advertising/meta/meta-clicks/meta-outbound-clicks)                       | Clicks leaving Meta           | Track exits to your website           |
| [Meta Outbound Click-Through Rate](/reference/metrics/advertising/meta/meta-clicks/meta-outbound-ctr)              | Outbound clicks ÷ Impressions | Measure off-platform navigation rate  |
| [Meta Cost per Outbound Click](/reference/metrics/advertising/meta/meta-clicks/meta-cost-per-outbound-click)       | Spend ÷ Outbound clicks       | Evaluate website visit cost           |
| [Meta Unique Clicks](/reference/metrics/advertising/meta/meta-clicks/meta-unique-clicks)                           | Unique people who clicked     | Count distinct clickers               |
| [Meta Unique Click-Through Rate](/reference/metrics/advertising/meta/meta-clicks/meta-unique-ctr)                  | Unique clicks ÷ Reach         | Measure per-person engagement         |
| [Meta Cost per Unique Click](/reference/metrics/advertising/meta/meta-clicks/meta-cost-per-unique-click)           | Spend ÷ Unique clicks         | Evaluate cost per new clicker         |
| [Meta Inline Clicks](/reference/metrics/advertising/meta/meta-clicks/meta-inline-clicks)                           | Clicks on inline links        | Track in-content link engagement      |
| [Meta Inline Link Click-Through Rate](/reference/metrics/advertising/meta/meta-clicks/meta-inline-ctr)             | Inline clicks ÷ Impressions   | Measure inline content performance    |
| [Meta Cost per Inline Click](/reference/metrics/advertising/meta/meta-clicks/meta-cost-per-inline-click)           | Spend ÷ Inline clicks         | Optimize inline link costs            |
| [Meta Landing Page Views](/reference/metrics/advertising/meta/meta-clicks/meta-landing-page-views)                 | Times landing page loaded     | Verify actual page loads              |
| [Meta Cost per Landing Page View](/reference/metrics/advertising/meta/meta-clicks/meta-cost-per-landing-page-view) | Spend ÷ Landing page views    | Measure true traffic cost             |
| [Meta Landing Page View Rate](/reference/metrics/advertising/meta/meta-clicks/meta-landing-page-view-rate)         | LP views ÷ Link clicks        | Identify bounce-before-load issues    |

## How These Metrics Relate

* **Clicks** includes all interactions (link clicks, reactions, profile visits)
* **Link Clicks** are specifically clicks on your ad's destination link
* **Outbound Clicks** leave Meta to your website or app
* **Landing Page Views** show how many people actually loaded your page after clicking
* The gap between Link Clicks and Landing Page Views indicates bounce-before-load

## Choosing the Right Metric

* **Awareness campaigns**: Use Total Clicks and CTR to measure engagement breadth
* **Traffic campaigns**: Use Link Clicks and Landing Page Views for site visits
* **Efficiency analysis**: Compare CPC across campaigns to find cost-effective performers
* **Audience quality**: Use Unique Clicks to avoid counting repeat clickers
* **Landing page issues**: Compare Link Clicks vs Landing Page Views to detect load problems