> ## Documentation Index > Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt > Use this file to discover all available pages before exploring further. # Meta Conversion Metrics > Track Meta attributed conversions in Upstack. Monitor purchases, add-to-carts, leads, app installs, and 34 conversion events from your campaigns. Conversion metrics track actions people take after engaging with your Meta ads. These include purchases, add-to-carts, leads, registrations, and other pixel or Conversions API events. **Data Source:** Meta Marketing API + Meta Pixel/CAPI\ **Metrics:** 34 ## Metrics in This Group ### E-commerce Conversions | Metric | Description | When to Use | | --------------------------------------------------------------------------------------------------------------- | -------------------------- | ---------------------------------- | | [Meta Purchases](/reference/metrics/advertising/meta/meta-conversions/meta-purchases) | Attributed purchase count | Measure sales volume | | [Meta Purchases Value](/reference/metrics/advertising/meta/meta-conversions/meta-purchases-value) | Revenue from purchases | Track revenue attribution | | [Meta New Customer Purchases](/reference/metrics/advertising/meta/meta-conversions/meta-new-customer-purchases) | First-time buyer purchases | Measure customer acquisition | | [Meta Add to Carts](/reference/metrics/advertising/meta/meta-conversions/meta-add-to-carts) | Add to cart actions | Track purchase intent | | [Meta View Contents](/reference/metrics/advertising/meta/meta-conversions/meta-view-contents) | Product page views | Measure product interest | | [Meta Initiate Checkouts](/reference/metrics/advertising/meta/meta-conversions/meta-initiate-checkouts) | Checkout starts | Track conversion funnel progress | | [Meta Add Payment Info](/reference/metrics/advertising/meta/meta-conversions/meta-add-payment-info) | Payment info additions | Measure checkout completion intent | ### Lead Generation | Metric | Description | When to Use | | --------------------------------------------------------------------------------------------------------------------------------- | ------------------------ | ----------------------------- | | [Meta Leads](/reference/metrics/advertising/meta/meta-conversions/meta-leads) | Lead form submissions | Track lead gen campaigns | | [Meta Completed Registrations](/reference/metrics/advertising/meta/meta-conversions/meta-completed-registrations) | Account sign-ups | Measure sign-up campaigns | | [Meta Contact Events](/reference/metrics/advertising/meta/meta-conversions/meta-contact-events) | Contact form submissions | Track inquiry volume | | [Meta Submit Application Events](/reference/metrics/advertising/meta/meta-conversions/meta-submit-application-events) | Application submissions | Measure application campaigns | | [Meta Messaging Conversations Started](/reference/metrics/advertising/meta/meta-conversions/meta-messaging-conversations-started) | Messaging initiations | Track click-to-message ads | ### App & Subscription | Metric | Description | When to Use | | --------------------------------------------------------------------------------------------- | --------------------- | ----------------------------------- | | [Meta App Installs](/reference/metrics/advertising/meta/meta-conversions/meta-app-installs) | Mobile app installs | Measure app install campaigns | | [Meta Subscriptions](/reference/metrics/advertising/meta/meta-conversions/meta-subscriptions) | Subscription sign-ups | Track recurring revenue acquisition | | [Meta Subscribes](/reference/metrics/advertising/meta/meta-conversions/meta-subscribes) | Subscribe actions | Measure newsletter/list growth | | [Meta Start Trials](/reference/metrics/advertising/meta/meta-conversions/meta-start-trials) | Trial initiations | Track trial sign-up campaigns | ### Other Conversions | Metric | Description | When to Use | | ------------------------------------------------------------------------------------------------------------------- | ---------------------- | ----------------------------- | | [Meta Customize Product Events](/reference/metrics/advertising/meta/meta-conversions/meta-customize-product-events) | Product customizations | Track configurator engagement | | [Meta Donate Events](/reference/metrics/advertising/meta/meta-conversions/meta-donate-events) | Donation actions | Measure fundraising campaigns | | [Meta Find Location Events](/reference/metrics/advertising/meta/meta-conversions/meta-find-location-events) | Location searches | Track store locator usage | | [Meta Schedule Events](/reference/metrics/advertising/meta/meta-conversions/meta-schedule-events) | Schedule bookings | Measure appointment campaigns | | [Meta Search Events](/reference/metrics/advertising/meta/meta-conversions/meta-search-events) | On-site searches | Track search engagement | ### Cost per Conversion | Metric | Description | When to Use | | ------------------------------------------------------------------------------------------------------------------------- | ------------------------- | ------------------------------------ | | [Meta Cost per Add to Cart](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-add-to-cart) | Spend ÷ Add to carts | Evaluate cart acquisition cost | | [Meta Cost per Lead](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-lead) | Spend ÷ Leads | Optimize lead gen efficiency | | [Meta Cost per Registration](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-registration) | Spend ÷ Registrations | Track sign-up acquisition cost | | [Meta Cost per Add Payment Info](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-add-payment-info) | Spend ÷ Payment info | Measure checkout intent cost | | [Meta Cost per Contact](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-contact) | Spend ÷ Contacts | Evaluate inquiry acquisition cost | | [Meta Cost per Customize Product](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-customize-product) | Spend ÷ Customizations | Track configurator engagement cost | | [Meta Cost per Donate](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-donate) | Spend ÷ Donations | Evaluate fundraising efficiency | | [Meta Cost per Find Location](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-find-location) | Spend ÷ Location searches | Measure store visit intent cost | | [Meta Cost per Schedule](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-schedule) | Spend ÷ Schedules | Track appointment acquisition cost | | [Meta Cost per Search](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-search) | Spend ÷ Searches | Evaluate search engagement cost | | [Meta Cost per Start Trial](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-start-trial) | Spend ÷ Trials | Measure trial acquisition efficiency | | [Meta Cost per Submit Application](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-submit-application) | Spend ÷ Applications | Evaluate application cost | | [Meta Cost per Subscribe](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-subscribe) | Spend ÷ Subscribes | Track subscriber acquisition cost | ## How Attribution Works Meta attributes conversions using its attribution window. Default is 7-day click and 1-day view—meaning conversions are attributed if someone clicked within 7 days or viewed within 1 day. ## Choosing the Right Metric * **E-commerce**: Use Purchases and Purchases Value for revenue impact * **Lead generation**: Use Leads and Completed Registrations for pipeline building * **Funnel analysis**: Track View Contents → Add to Cart → Initiate Checkout → Purchase * **Cost efficiency**: Use Cost per \[Event] metrics to evaluate campaign efficiency * **New customer focus**: Use New Customer Purchases to isolate acquisition