> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Subscriptions: Subscription Sign-ups from Ads

> Track how many subscription sign-ups your Meta ads generate to measure recurring revenue acquisition from paid social campaigns.

<Tip>
  Meta Subscriptions counts how many people signed up for a subscription after engaging with your Meta ad.
</Tip>

## Formula

<Info>
  **Meta Subscriptions** = **COUNT** ( Subscription Events )

  Each subscription sign-up attributed to your Meta ads is counted once.
</Info>

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Count                             |

***

## Example

Your subscription box brand drove **428 new subscribers** in March across three campaign objectives.

| Campaign    | Subscriptions | Spend   | Cost/Sub |
| ----------- | ------------- | ------- | -------- |
| Prospecting | 186           | \$5,580 | \$30.00  |
| Retargeting | 157           | \$3,140 | \$20.00  |
| Lookalike   | 85            | \$2,975 | \$35.00  |

***

## How It Works

Meta counts a subscription when someone completes a subscription sign-up event after interacting with your ad within the attribution window. Subscription events are captured via the Meta Pixel or through the Conversions API when you fire the Subscribe standard event.

***

## When to Use

| Scenario                               | Action                                                              |
| -------------------------------------- | ------------------------------------------------------------------- |
| Measuring subscription campaign ROI    | Compare subscription volume against spend to evaluate profitability |
| Optimizing for recurring revenue       | Prioritize campaigns driving the most subscription sign-ups         |
| Tracking subscriber acquisition funnel | Monitor subscription conversions as a key business outcome          |
| Comparing acquisition channels         | Benchmark Meta subscription performance against other paid channels |

***

## Related Metrics

| Metric                                                                                                  | Relationship                                        |
| ------------------------------------------------------------------------------------------------------- | --------------------------------------------------- |
| [Meta Cost per Subscribe](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-subscribe) | Cost to acquire each subscriber                     |
| [Meta Start Trials](/reference/metrics/advertising/meta/meta-conversions/meta-start-trials)             | Trial initiations that may convert to subscriptions |
| [Meta Purchases](/reference/metrics/advertising/meta/meta-conversions/meta-purchases)                   | One-time purchase conversions for comparison        |

[See all Meta Conversions metrics →](/reference/metrics/advertising/meta/meta-conversions)