> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Cost per Page Like: Follower Acquisition Metric

> Track Meta cost per page like to measure how efficiently your ads acquire new Page followers. Evaluate spend against the lifetime organic reach value of each follower.

<Tip>
  Measures the average amount you spend to acquire each new follower for your Facebook Page through Meta ads.
</Tip>

## Formula

<Info>
  **Meta Cost per Page Like** = **Meta Spend** ÷ **Meta Page Likes**
</Info>

### Formula Components

| Metric                                                                                     | Definition                                                  |
| ------------------------------------------------------------------------------------------ | ----------------------------------------------------------- |
| [**Meta Spend**](/reference/metrics/advertising/meta/meta-spend/meta-spend)                | Total amount spent on Meta advertising campaigns            |
| [**Meta Page Likes**](/reference/metrics/advertising/meta/meta-engagement/meta-page-likes) | Number of Facebook Page follows attributed to your Meta ads |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Currency                          |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Ratio                             |

***

## Example

Your Page growth campaign spent **\$1,200** and gained **800 new followers** this month.

| Campaign                | Spend | Page Likes | Cost/Like |
| ----------------------- | ----- | ---------- | --------- |
| Page Growth - Lookalike | \$700 | 520        | \$1.35    |
| Page Growth - Interest  | \$500 | 280        | \$1.79    |

***

## How It Works

Upstack pulls Page like data directly from Meta Ads API. The cost per page like is calculated by dividing total ad spend by new Page followers gained during the selected period. This metric specifically tracks Facebook Page follows, not post reactions.

***

## When to Use

| Scenario                           | Action                                                |
| ---------------------------------- | ----------------------------------------------------- |
| Building organic reach             | Lower cost indicates efficient audience growth        |
| Comparing audience targeting       | Identify which targeting drives cheapest followers    |
| Evaluating follower lifetime value | Compare acquisition cost against organic reach value  |
| Benchmarking Page campaigns        | Track efficiency across different creative approaches |

***

## Related Metrics

| Metric                                                                                                   | Relationship                                         |
| -------------------------------------------------------------------------------------------------------- | ---------------------------------------------------- |
| [Meta Page Likes](/reference/metrics/advertising/meta/meta-engagement/meta-page-likes)                   | The follower count this metric divides spend by      |
| [Meta Spend](/reference/metrics/advertising/meta/meta-spend/meta-spend)                                  | The ad spend this metric divides by page likes       |
| [Meta Cost per Engagement](/reference/metrics/advertising/meta/meta-engagement/meta-cost-per-engagement) | Broader engagement cost including all social actions |

[See all Meta Engagement metrics →](/reference/metrics/advertising/meta/meta-engagement)