> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Spend: Track Your Total Ad Budget Consumption

> Track total Meta ad spend. See how much Meta billed you during any period to monitor budget consumption and calculate efficiency metrics.

<Tip>
  Meta Spend measures the total amount Meta billed you for advertising during the selected period.
</Tip>

## Formula

<Info>
  **Meta Spend** = **SUM** ( Ad Costs )
</Info>

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Currency                          |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Sum                               |

***

## Example

Your store spent **\$4,850** on Meta ads in January across three campaigns.

| Campaign        | Spend   | Share of Budget |
| --------------- | ------- | --------------- |
| Prospecting     | \$2,400 | 49.5%           |
| Retargeting     | \$1,650 | 34.0%           |
| Brand Awareness | \$800   | 16.5%           |

***

## How It Works

Meta Spend is pulled directly from your Meta Ads account via the Marketing API. It reflects the actual amount billed to your payment method, updated daily. This value serves as the denominator for efficiency metrics like ROAS and CPA.

***

## When to Use

| Scenario            | Action                                      |
| ------------------- | ------------------------------------------- |
| Budget pacing       | Monitor daily spend against monthly targets |
| Campaign comparison | Compare spend distribution across campaigns |
| Efficiency analysis | Combine with revenue to calculate ROAS      |
| Cost control        | Set alerts when spend exceeds thresholds    |

***

## Related Metrics

| Metric                                                                     | Relationship                         |
| -------------------------------------------------------------------------- | ------------------------------------ |
| [Meta CPM](/reference/metrics/advertising/meta/meta-audience/meta-cpm)     | Spend divided by impressions × 1,000 |
| [Meta CPC](/reference/metrics/advertising/meta/meta-clicks/meta-cpc)       | Spend divided by clicks              |
| [Meta ROAS](/reference/metrics/advertising/meta/meta-efficiency/meta-roas) | Revenue divided by spend             |