> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Video Metrics

> Track Meta video ad performance in Upstack. Monitor video views, ThruPlay, completion rates, and cost efficiency for Facebook and Instagram video campaigns.

Video metrics track how people watch your Meta video ads. Monitor view counts, completion rates, and cost efficiency for video content on Facebook and Instagram.

<Info>
  **Data Source:** Meta Marketing API\
  **Metrics:** 15
</Info>

## Metrics in This Group

| Metric                                                                                                | Description                  | When to Use                        |
| ----------------------------------------------------------------------------------------------------- | ---------------------------- | ---------------------------------- |
| [Meta Video Views](/reference/metrics/advertising/meta/meta-video/meta-video-views)                   | 3+ second video views        | Measure video engagement threshold |
| [Meta Video Plays](/reference/metrics/advertising/meta/meta-video/meta-video-plays)                   | Video play starts            | Track total play initiations       |
| [Meta Video Completions](/reference/metrics/advertising/meta/meta-video/meta-video-completions)       | 100% completion              | Measure full video engagement      |
| [Meta ThruPlay](/reference/metrics/advertising/meta/meta-video/meta-thruplay)                         | ThruPlay views               | Optimize for awareness campaigns   |
| [Meta ThruPlay Views](/reference/metrics/advertising/meta/meta-video/meta-thruplay-views)             | ThruPlay view count          | Track ThruPlay volume              |
| [Meta Video Views 15 Sec](/reference/metrics/advertising/meta/meta-video/meta-video-views-15-sec)     | 15+ second views             | Measure sustained attention        |
| [Meta Video Views 25%](/reference/metrics/advertising/meta/meta-video/meta-video-views-25-percent)    | 25%+ completion              | Track early drop-off               |
| [Meta Video Views 50%](/reference/metrics/advertising/meta/meta-video/meta-video-views-50-percent)    | 50%+ completion              | Measure mid-point retention        |
| [Meta Video Views 75%](/reference/metrics/advertising/meta/meta-video/meta-video-views-75-percent)    | 75%+ completion              | Track near-completion rate         |
| [Meta Video Views 100%](/reference/metrics/advertising/meta/meta-video/meta-video-views-100-percent)  | 100% completion              | Measure full video consumption     |
| [Meta Average Watch Time](/reference/metrics/advertising/meta/meta-video/meta-average-watch-time)     | Average video watch duration | Compare content engagement         |
| [Meta Cost per Video View](/reference/metrics/advertising/meta/meta-video/meta-cost-per-video-view)   | Spend ÷ Video views          | Evaluate view acquisition cost     |
| [Meta Cost per Video Play](/reference/metrics/advertising/meta/meta-video/meta-cost-per-video-play)   | Spend ÷ Video plays          | Track play initiation cost         |
| [Meta Cost per ThruPlay](/reference/metrics/advertising/meta/meta-video/meta-cost-per-thruplay)       | Spend ÷ ThruPlay             | Optimize ThruPlay efficiency       |
| [Meta Cost per 15 Sec View](/reference/metrics/advertising/meta/meta-video/meta-cost-per-15-sec-view) | Spend ÷ 15s views            | Measure sustained attention cost   |

## How These Metrics Relate

* **Video Plays** counts all play initiations, including auto-plays
* **Video Views** requires 3+ seconds watched (Meta's standard threshold)
* **ThruPlay** counts views that complete OR reach 15 seconds (whichever comes first)
* **Completion metrics** (25%, 50%, 75%, 100%) track viewing depth

ThruPlay is Meta's recommended optimization goal for video awareness campaigns.

## Choosing the Right Metric

* **Awareness campaigns**: Use ThruPlay as your primary optimization metric
* **Content quality**: Compare completion rates (25% → 100%) to identify drop-off points
* **Attention span**: Use Average Watch Time to compare video performance
* **Cost efficiency**: Track Cost per ThruPlay to optimize delivery efficiency
* **Full engagement**: Use Video Completions for videos where the full message matters