> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Video 100% Views: Complete Video Engagement

> Track Meta video ads watched to 100% completion. Measure your strongest video engagement signal and optimize creative performance.

<Tip>
  Meta Video 100% Views measures the number of times your video ads were watched to complete 100% of their duration.
</Tip>

## Formula

<Info>
  **Meta Video 100% Views** = **COUNT** ( 100% Completion Views )
</Info>

### Formula Components

| Metric                    | Definition                                                                               |
| ------------------------- | ---------------------------------------------------------------------------------------- |
| **100% Completion Views** | The raw count of video plays where viewers watched the entire video from start to finish |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Sum                               |

***

## Example

A sportswear brand runs a 30-second product video campaign across Meta platforms.

| Ad Creative   | Total Plays | 100% Views | Completion Rate |
| ------------- | ----------- | ---------- | --------------- |
| Product Demo  | 15,000      | 2,250      | 15%             |
| Athlete Story | 12,500      | 3,750      | 30%             |
| Quick Cuts    | 20,000      | 1,800      | 9%              |

The "Athlete Story" creative drives 67% more complete views than "Product Demo" despite fewer total plays—indicating stronger engagement with narrative content.

***

## How It Works

Meta counts a 100% view when a user watches your entire video from the first frame to the last. Unlike ThruPlay (15 seconds or completion), this metric requires full video consumption. It represents the highest intent signal for video creative performance.

***

## When to Use

| Scenario                         | Action                                                         |
| -------------------------------- | -------------------------------------------------------------- |
| Comparing creative performance   | Identify which videos hold attention to completion             |
| Measuring brand awareness impact | Complete views indicate strong message delivery                |
| Optimizing video length          | High completion rates on longer videos signal engaging content |
| Evaluating audience targeting    | Low completion rates may indicate audience-content mismatch    |

***

## Related Metrics

| Metric                                                                                             | Relationship                                       |
| -------------------------------------------------------------------------------------------------- | -------------------------------------------------- |
| [Meta Video 95% Views](/reference/metrics/advertising/meta/meta-video/meta-video-views-95-percent) | Near-complete views—useful when 100% is too strict |
| [Meta ThruPlay Views](/reference/metrics/advertising/meta/meta-video/meta-video-views-thruplay)    | Meta's standard video metric (15s or completion)   |
| [Meta Video Views](/reference/metrics/advertising/meta/meta-video/meta-video-views)                | 3-second views—top-of-funnel video engagement      |

[See all Meta Video metrics →](/reference/metrics/advertising/meta/meta-video)