> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta 15-Second Video Views: Measure Deep Video Engagement

> Track Meta video ads watched for at least 15 seconds to measure deeper viewer engagement beyond the 3-second threshold.

<Tip>
  Counts how many times your Meta video ads were watched for at least 15 continuous seconds.
</Tip>

## Formula

<Info>
  **Meta 15-Second Video Views** = **COUNT** ( 15-Second Video Views )
</Info>

### Formula Components

| Metric                    | Definition                                                                                               |
| ------------------------- | -------------------------------------------------------------------------------------------------------- |
| **15-Second Video Views** | Individual video views counted when a viewer watches your video ad for at least 15 uninterrupted seconds |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Sum                               |

***

## Example

Your skincare brand ran a 30-second product demo video ad last week, generating **18,450** fifteen-second views.

| Ad Creative     | 15s Views | 3s Views | Retention |
| --------------- | --------- | -------- | --------- |
| Product Demo    | 18,450    | 42,000   | 44%       |
| Testimonial     | 12,300    | 38,500   | 32%       |
| How-To Tutorial | 24,100    | 48,200   | 50%       |

***

## How It Works

Meta records a 15-second view whenever a viewer watches your video ad continuously for at least 15 seconds without skipping. This threshold indicates stronger intent than the standard 3-second view metric, as viewers have invested meaningful attention in your content.

***

## When to Use

| Scenario                       | Action                                                        |
| ------------------------------ | ------------------------------------------------------------- |
| Evaluating creative quality    | Compare 15s views across ad variants to find engaging content |
| Measuring brand storytelling   | Track if viewers watch long enough to absorb your message     |
| Building retargeting audiences | Use 15s viewers as a higher-intent audience segment           |
| Optimizing video length        | Analyze where viewers drop off between 3s and 15s             |

***

## Related Metrics

| Metric                                                                                                   | Relationship                                 |
| -------------------------------------------------------------------------------------------------------- | -------------------------------------------- |
| [Meta Cost per 15-Second View](/reference/metrics/advertising/meta/meta-video/meta-cost-per-15-sec-view) | Cost efficiency of driving 15-second views   |
| [Meta Video Views](/reference/metrics/advertising/meta/meta-video/meta-video-views)                      | Total 3-second views for baseline comparison |
| [Meta Thruplay Views](/reference/metrics/advertising/meta/meta-video/meta-thruplay-views)                | Views watched to completion or 15+ seconds   |

[See all Meta Video metrics →](/reference/metrics/advertising/meta/meta-video)