> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Video 25% Views: Track Early Video Engagement

> Track how many viewers watched at least 25% of your Meta video ads. Identify early drop-off points and optimize video creative for better retention.

<Tip>
  The number of times your video ads were watched to at least 25% completion—part of the video completion rate funnel.
</Tip>

## Formula

<Info>
  **Meta Video 25% Views** = **COUNT** ( 25% Completion Views )
</Info>

### Formula Components

| Metric                   | Definition                                                                 |
| ------------------------ | -------------------------------------------------------------------------- |
| **25% Completion Views** | Each instance where a viewer watches at least one quarter of your video ad |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Sum                               |

***

## Example

Your skincare brand ran a 60-second product demo video ad last week. Here's the completion breakdown:

| Video           | Impressions | 25% Views | 25% View Rate |
| --------------- | ----------- | --------- | ------------- |
| Product Demo    | 45,000      | 12,150    | 27%           |
| How-To Tutorial | 38,000      | 15,200    | 40%           |
| Brand Story     | 52,000      | 9,360     | 18%           |

The tutorial captures attention better in the first 15 seconds, while the brand story loses viewers early.

***

## How It Works

Meta fires a 25% completion event when a viewer watches at least one quarter of your video's total duration. For a 60-second video, this means watching at least 15 seconds. This metric counts each qualifying view, including repeat views from the same person.

***

## When to Use

| Scenario                             | Action                                                  |
| ------------------------------------ | ------------------------------------------------------- |
| High impressions but low 25% views   | Improve your video hook in the first 3-5 seconds        |
| Comparing creative variations        | Identify which opening sequences retain viewers best    |
| Building video remarketing audiences | Target users who reached 25%+ for mid-funnel ads        |
| Diagnosing funnel drop-off           | Compare 25% to 50%/75%/100% to find where viewers leave |

***

## Related Metrics

| Metric                                                                                             | Relationship                                          |
| -------------------------------------------------------------------------------------------------- | ----------------------------------------------------- |
| [Meta Video 50% Views](/reference/metrics/advertising/meta/meta-video/meta-video-views-50-percent) | Next milestone in the video completion funnel         |
| [Meta Video Views](/reference/metrics/advertising/meta/meta-video/meta-video-views)                | Base 3-second view count—always higher than 25% views |
| [Meta Video Completions](/reference/metrics/advertising/meta/meta-video/meta-video-completions)    | Viewers who watched your entire video                 |

[See all Meta Video metrics →](/reference/metrics/advertising/meta/meta-video)