> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Video 75% Views: Measure Deep Video Engagement

> Track how many viewers watched three-quarters of your Meta video ads. Identify highly engaged audiences and optimize video creative for retention.

<Tip>
  The number of times your video ads were watched to at least 75% completion—signals strong content retention.
</Tip>

## Formula

<Info>
  **Meta Video 75% Views** = **COUNT** ( 75% Completion Views )
</Info>

### Formula Components

| Metric                   | Definition                                                                    |
| ------------------------ | ----------------------------------------------------------------------------- |
| **75% Completion Views** | Each instance where a viewer watches at least three-quarters of your video ad |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Sum                               |

***

## Example

Your skincare brand ran video ads in May showing product application tutorials. **12,847 viewers watched to 75% completion**.

| Campaign        | 25% Views | 50% Views | 75% Views | Completions |
| --------------- | --------- | --------- | --------- | ----------- |
| Tutorial Series | 45,200    | 28,100    | 12,847    | 8,920       |
| Product Demo    | 32,100    | 18,400    | 7,650     | 4,210       |
| Brand Story     | 28,500    | 12,300    | 4,120     | 2,180       |

***

## How It Works

Meta tracks video watch progress and fires a 75% completion event when a viewer reaches three-quarters of your video's duration. For a 60-second video, this means watching at least 45 seconds. This threshold filters out casual scrollers, capturing viewers who demonstrated genuine interest in your content.

***

## When to Use

| Scenario                          | Action                                                                |
| --------------------------------- | --------------------------------------------------------------------- |
| Evaluating video creative quality | Compare 75% rates across videos to find formats that hold attention   |
| Building retargeting audiences    | Target 75% viewers for bottom-funnel campaigns—they're highly engaged |
| Optimizing video length           | Low 75% rates may signal videos are too long for the platform         |
| Measuring brand storytelling      | Use for brand awareness videos where message delivery matters         |

***

## Related Metrics

| Metric                                                                                             | Relationship                                                |
| -------------------------------------------------------------------------------------------------- | ----------------------------------------------------------- |
| [Meta Video 50% Views](/reference/metrics/advertising/meta/meta-video/meta-video-views-50-percent) | Earlier milestone—compare drop-off between 50% and 75%      |
| [Meta Video Completions](/reference/metrics/advertising/meta/meta-video/meta-video-completions)    | Final milestone—100% completion for full message delivery   |
| [Meta Video 25% Views](/reference/metrics/advertising/meta/meta-video/meta-video-views-25-percent) | Initial hook effectiveness—measures early attention capture |

[See all Meta Video metrics →](/reference/metrics/advertising/meta/meta-video)