> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Clicks: Total Clicks on Your TikTok Ads

> Track total clicks on your TikTok ads including destination clicks and other interactions. Measure ad engagement and traffic volume.

<Tip>
  TikTok Clicks measures the total number of clicks on your TikTok ads, including destination clicks and other interactions.
</Tip>

## Formula

<Info>
  **TikTok Clicks** = **SUM** ( Clicks ) **FROM** TikTok Ads
</Info>

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok campaign received **18,500 clicks** in March across all ad groups:

| Ad Group    | Clicks     | % of Total |
| ----------- | ---------- | ---------- |
| Prospecting | 11,100     | 60%        |
| Retargeting | 5,550      | 30%        |
| Lookalike   | 1,850      | 10%        |
| **Total**   | **18,500** | **100%**   |

***

## How It Works

TikTok Clicks counts every interaction that registers as a click on your ad. This includes taps on the call-to-action button, profile visits, and destination clicks that send users to your website or app. The metric updates in near real-time as TikTok processes ad engagement data.

***

## When to Use

| Scenario             | Action                                                     |
| -------------------- | ---------------------------------------------------------- |
| Measuring engagement | Track clicks to gauge audience interest in your creative   |
| Calculating CPC      | Use clicks as the denominator to determine cost efficiency |
| Comparing ad sets    | Identify which targeting or creative drives more clicks    |
| Forecasting traffic  | Estimate website visitors based on historical click rates  |

***

## Related Metrics

| Metric                                                                                                     | Relationship                               |
| ---------------------------------------------------------------------------------------------------------- | ------------------------------------------ |
| [TikTok CPC](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-cpc)                               | Cost efficiency — spend divided by clicks  |
| [TikTok CTR](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-ctr)                               | Click rate — clicks divided by impressions |
| [TikTok Landing Page Views](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-landing-page-views) | Clicks that fully loaded your page         |

[See all TikTok Clicks metrics →](/reference/metrics/advertising/tiktok/tiktok-clicks)