> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Landing Page Views: Completed Page Loads from TikTok Ads

> Track how many times your landing page fully loaded after a TikTok ad click. Lower than clicks indicates drop-off before the page loaded.

<Tip>
  TikTok Landing Page Views measures how many times your landing page fully loaded after a click. Lower than clicks indicates drop-off before the page loaded.
</Tip>

## Formula

<Info>
  **TikTok Landing Page Views** = **SUM** ( Landing Page Views ) **FROM** TikTok Ads
</Info>

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok campaign received **12,000 clicks** but only **9,600 landing page views** in March:

| Ad Group    | Clicks     | LP Views  | Drop-off |
| ----------- | ---------- | --------- | -------- |
| Prospecting | 7,200      | 5,760     | 20%      |
| Retargeting | 3,600      | 2,880     | 20%      |
| Lookalike   | 1,200      | 960       | 20%      |
| **Total**   | **12,000** | **9,600** | **20%**  |

***

## How It Works

TikTok Landing Page Views counts clicks that result in a fully loaded landing page. Unlike total clicks, this metric only fires when your page loads completely. The gap between clicks and landing page views reveals bounce and load-time issues—a significant drop-off suggests slow page speeds or mobile optimization problems.

***

## When to Use

| Scenario             | Action                                                  |
| -------------------- | ------------------------------------------------------- |
| Page speed diagnosis | Large click-to-LP-view gap indicates slow load times    |
| Mobile optimization  | Check if mobile landing pages load properly             |
| Traffic quality      | Use LP views instead of clicks for cleaner traffic data |
| Campaign comparison  | Identify which ad sets deliver actual site visitors     |

***

## Related Metrics

| Metric                                                                                                        | Relationship                                    |
| ------------------------------------------------------------------------------------------------------------- | ----------------------------------------------- |
| [TikTok Clicks](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-clicks)                            | Total clicks — LP views should be close to this |
| [TikTok Cost per LP View](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-landing-page-views-cost) | Cost efficiency for actual page loads           |
| [TikTok LP View Rate](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-landing-page-view-rate)      | Percentage of clicks that loaded the page       |

[See all TikTok Clicks metrics →](/reference/metrics/advertising/tiktok/tiktok-clicks)