> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Add to Wishlists Value: Total Wishlist Revenue

> Track the total monetary value of add to wishlist actions attributed to your TikTok ads. Measures future purchase intent value.

<Tip>
  TikTok Add to Wishlists Value measures the combined monetary value of all products added to wishlists by visitors from your TikTok ads.
</Tip>

## Formula

<Info>
  **TikTok Add to Wishlists Value** = **SUM** ( Product Values Added to Wishlist )
</Info>

### Formula Components

| Metric                               | Definition                                                     |
| ------------------------------------ | -------------------------------------------------------------- |
| **Product Values Added to Wishlist** | Catalog value of each product added to wishlist via TikTok ads |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Currency                      |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok campaigns generated **\$12,450** in wishlist value last month from visitors saving products for later.

| Campaign          | Wishlists | Wishlist Value | Avg Item Value |
| ----------------- | --------- | -------------- | -------------- |
| Summer Collection | 847       | \$6,230        | \$7.35         |
| New Arrivals      | 512       | \$4,180        | \$8.16         |
| Clearance Sale    | 423       | \$2,040        | \$4.82         |

***

## How It Works

TikTok tracks when users add products to wishlists after interacting with your ads and sums the catalog value of those items. This metric signals future purchase intent—visitors who wishlist products often return to buy when timing or budget allows.

***

## When to Use

| Scenario                                   | Action                                                   |
| ------------------------------------------ | -------------------------------------------------------- |
| Evaluating consideration stage performance | Compare wishlist value against actual purchase value     |
| Identifying high-intent products           | Find items with high wishlist value but low purchases    |
| Planning retargeting campaigns             | Target users who wishlisted high-value items             |
| Seasonal trend analysis                    | Track wishlist value spikes before peak shopping periods |

***

## Related Metrics

| Metric                                                                                                                   | Relationship                                    |
| ------------------------------------------------------------------------------------------------------------------------ | ----------------------------------------------- |
| [TikTok Add to Wishlists](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-wishlists)              | Count of wishlist actions generating this value |
| [TikTok Cost per Add to Wishlist](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-wishlists-cost) | Efficiency of driving wishlist actions          |
| [TikTok Add to Carts Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-carts-value)          | Next stage in purchase funnel                   |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)