> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Add to Wishlists: Wishlist Intent from Ads

> Track wishlist additions attributed to your TikTok ads. Measure future purchase intent and optimize campaigns targeting high-intent shoppers.

<Tip>
  The number of add-to-wishlist actions attributed to your TikTok ads.
</Tip>

## Formula

<Info>
  **TikTok Add to Wishlists** = **COUNT** ( TikTok-Attributed Add to Wishlist Events )
</Info>

### Formula Components

| Metric                                       | Definition                                                                     |
| -------------------------------------------- | ------------------------------------------------------------------------------ |
| **TikTok-Attributed Add to Wishlist Events** | Wishlist additions that occurred after a user viewed or clicked your TikTok ad |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok campaigns generated **2,847 wishlist additions** this month:

| Campaign           | Wishlists | Cost per Wishlist |
| ------------------ | --------- | ----------------- |
| Holiday Gift Guide | 1,245     | \$0.42            |
| New Arrivals       | 892       | \$0.58            |
| Flash Sale Teaser  | 710       | \$0.31            |

***

## How It Works

TikTok tracks when users add products to their wishlist after viewing or clicking your ads. These events signal strong purchase intent—users are saving items for later. Attribution follows TikTok's click-through and view-through windows.

***

## When to Use

| Scenario                  | Action                                                   |
| ------------------------- | -------------------------------------------------------- |
| Measuring purchase intent | Track wishlists as a leading indicator before sales      |
| Optimizing for intent     | Target campaigns toward wishlist-prone audiences         |
| Retargeting lists         | Build audiences from users who wishlisted but didn't buy |
| Seasonal planning         | Monitor wishlist spikes before major shopping events     |

***

## Related Metrics

| Metric                                                                                                          | Relationship                          |
| --------------------------------------------------------------------------------------------------------------- | ------------------------------------- |
| [TikTok Wishlist Cost](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-wishlists-cost)   | Cost per wishlist addition            |
| [TikTok Wishlist Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-wishlists-value) | Revenue from wishlisted items         |
| [TikTok Add to Carts](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-carts)             | Next step in funnel after wishlisting |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)