> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Complete Registrations Value: Revenue from Signups

> Track total value of completed registrations attributed to TikTok ads. Measure signup revenue, optimize registration campaigns, and calculate cost efficiency.

<Tip>
  The combined monetary value of all completed registrations attributed to your TikTok ads.
</Tip>

## Formula

<Info>
  **TikTok Complete Registrations Value** = **SUM** ( Registration Values )
</Info>

### Formula Components

| Metric                  | Definition                                                       |
| ----------------------- | ---------------------------------------------------------------- |
| **Registration Values** | The monetary value assigned to each completed registration event |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Currency                      |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok registration campaigns generated **\$12,400** in value from 620 completed signups this month:

| Campaign               | Registrations | Value   | Avg Value |
| ---------------------- | ------------- | ------- | --------- |
| Lead Gen - Fitness App | 340           | \$6,800 | \$20.00   |
| Free Trial - SaaS      | 180           | \$3,600 | \$20.00   |
| Newsletter Signup      | 100           | \$2,000 | \$20.00   |

***

## How It Works

Registration Value sums the monetary value assigned to each completed registration event. TikTok attributes registrations to your ads based on view-through and click-through windows. Values are typically set as a fixed amount per registration or calculated from expected customer lifetime value.

***

## When to Use

| Scenario                      | Action                                                                 |
| ----------------------------- | ---------------------------------------------------------------------- |
| Evaluating lead gen campaigns | Compare total registration value across campaigns                      |
| Calculating registration ROAS | Divide Registration Value by TikTok Spend                              |
| Optimizing signup flow        | Identify which creatives drive the highest-value registrations         |
| Budget planning               | Allocate spend toward campaigns generating the most registration value |

***

## Related Metrics

| Metric                                                                                                                      | Relationship                                           |
| --------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------ |
| [TikTok Complete Registrations](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-complete-registrations)     | Count of registrations (this metric sums their values) |
| [TikTok Cost per Registration](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-complete-registrations-cost) | TikTok Spend ÷ Completed Registrations                 |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)