> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Initiate Checkouts Value: Total Checkout Revenue

> Track total checkout initiation value from TikTok ads. Measure the combined cart value of users entering checkout from your campaigns.

<Tip>
  Combined value of all checkout initiations by visitors from your TikTok ads.
</Tip>

## Formula

<Info>
  **TikTok Initiate Checkouts Value** = **SUM** ( Checkout Values )
</Info>

### Formula Components

| Metric              | Definition                                                               |
| ------------------- | ------------------------------------------------------------------------ |
| **Checkout Values** | The cart value at checkout initiation for each TikTok-attributed visitor |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Currency                      |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok campaigns drove **\$18,450 in checkout value** last week across 312 checkout initiations.

| Campaign          | Checkout Value | Checkouts | Avg Cart |
| ----------------- | -------------- | --------- | -------- |
| Spring Collection | \$12,300       | 198       | \$62.12  |
| Flash Sale        | \$4,150        | 89        | \$46.63  |
| New Arrivals      | \$2,000        | 25        | \$80.00  |

***

## How It Works

TikTok reports the total cart value each time a user attributed to your ads initiates the checkout process. This value represents purchase intent — not completed sales — and typically exceeds final purchase value due to cart abandonment.

***

## When to Use

| Scenario              | Action                                                              |
| --------------------- | ------------------------------------------------------------------- |
| Forecasting revenue   | Use checkout value as a leading indicator for expected purchases    |
| Comparing ad creative | Higher checkout value suggests ads attract higher-value customers   |
| Optimizing for value  | Pair with checkout count to calculate average cart size             |
| Funnel analysis       | Compare against purchases value to measure checkout completion rate |

***

## Related Metrics

| Metric                                                                                                                       | Relationship                            |
| ---------------------------------------------------------------------------------------------------------------------------- | --------------------------------------- |
| [TikTok Initiate Checkouts](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-initiate-checkouts)              | Count of checkout initiations (volume)  |
| [TikTok Purchases Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-purchases-value)                    | Completed purchase revenue (downstream) |
| [TikTok Cost per Initiate Checkout](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-initiate-checkouts-cost) | Efficiency of driving checkout value    |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)