> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Leads Value: Total Revenue from Lead Generation

> Track total value of leads from TikTok ads. Monitor lead generation revenue and optimize campaigns for higher-value leads.

<Tip>
  TikTok Leads Value measures the combined assigned monetary value of all leads generated through your TikTok advertising campaigns.
</Tip>

## Formula

<Info>
  **TikTok Leads Value** = **SUM** ( Lead Values )
</Info>

### Formula Components

| Metric          | Definition                                                       |
| --------------- | ---------------------------------------------------------------- |
| **Lead Values** | Monetary value assigned to each lead event from TikTok campaigns |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Currency                      |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your fitness app ran TikTok lead generation campaigns targeting gym-goers. In March, you generated **847 leads** with a total value of **\$42,350**.

| Week   | Leads | Lead Value | Avg Lead Value |
| ------ | ----- | ---------- | -------------- |
| Week 1 | 185   | \$9,250    | \$50.00        |
| Week 2 | 224   | \$11,200   | \$50.00        |
| Week 3 | 198   | \$9,900    | \$50.00        |
| Week 4 | 240   | \$12,000   | \$50.00        |

***

## How It Works

TikTok tracks lead events (form submissions, sign-ups, or custom lead actions) and sums their assigned values. The value comes from either your TikTok Pixel configuration or the value passed with each lead event. This metric aggregates across all campaigns, ad groups, and ads in your selected time period.

***

## When to Use

| Scenario                | Action                                                                     |
| ----------------------- | -------------------------------------------------------------------------- |
| Evaluating lead gen ROI | Compare total lead value against ad spend to assess campaign profitability |
| Optimizing for quality  | Monitor lead value trends to ensure campaigns attract high-value prospects |
| Budget allocation       | Shift spend toward campaigns generating higher total lead value            |
| Comparing channels      | Benchmark TikTok lead value against Meta or Google lead generation         |

***

## Related Metrics

| Metric                                                                                                | Relationship                                        |
| ----------------------------------------------------------------------------------------------------- | --------------------------------------------------- |
| [TikTok Leads](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-leads)                 | Count of leads generated (quantity vs. this value)  |
| [TikTok Cost per Lead](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-cost-per-lead) | Efficiency metric showing acquisition cost per lead |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)