> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Purchases Value: Track Ad-Attributed Revenue

> Track total revenue from purchases attributed to your TikTok ads. Use purchases value to measure campaign profitability, calculate ROAS, and optimize budget allocation.

<Tip>
  Total revenue from purchases that TikTok attributes to your advertising campaigns.
</Tip>

## Formula

<Info>
  **TikTok Purchases Value** = **SUM** ( Purchase Revenue )
</Info>

### Formula Components

| Metric               | Definition                                                                              |
| -------------------- | --------------------------------------------------------------------------------------- |
| **Purchase Revenue** | The transaction value recorded when a tracked purchase event fires after ad interaction |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Currency                      |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok campaigns generated **\$24,650 in attributed revenue** last month across 412 purchases.

| Campaign          | Purchases | Purchases Value | Avg. Order Value |
| ----------------- | --------- | --------------- | ---------------- |
| Spring Collection | 248       | \$15,120        | \$61             |
| Flash Sale        | 164       | \$9,530         | \$58             |
| **Total**         | **412**   | **\$24,650**    | **\$60**         |

***

## How It Works

TikTok tracks purchases that occur after users interact with your ads within your attribution window. When a tracked purchase event fires, TikTok records the transaction value and attributes it to the ad that drove the conversion.

***

## When to Use

| Scenario                   | Action                                                              |
| -------------------------- | ------------------------------------------------------------------- |
| Measuring campaign revenue | Compare purchases value across campaigns to identify top performers |
| Calculating ROAS           | Divide purchases value by spend to get return on ad spend           |
| Budget allocation          | Shift spend toward campaigns generating highest revenue             |
| Profitability analysis     | Subtract ad spend from purchases value to assess net return         |

***

## Related Metrics

| Metric                                                                                        | Relationship                                   |
| --------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| [TikTok Purchases](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-purchases) | Count of purchases that generated this revenue |
| [TikTok ROAS](/reference/metrics/advertising/tiktok/tiktok-efficiency/tiktok-roas)            | Revenue return per dollar spent                |
| [TikTok Spend](/reference/metrics/advertising/tiktok/tiktok-spend/tiktok-spend)               | Ad budget used to generate this revenue        |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)