> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Purchases: Track TikTok-Attributed Conversions

> Track purchase conversions attributed to TikTok ads. Measure how many sales your TikTok campaigns generate.

<Tip>
  TikTok Purchases counts the total number of purchase conversions attributed to your TikTok ad campaigns.
</Tip>

## Formula

<Info>
  **TikTok Purchases** = **COUNT** ( TikTok-Attributed Purchase Events )
</Info>

### Formula Components

| Metric                                | Definition                                                                                   |
| ------------------------------------- | -------------------------------------------------------------------------------------------- |
| **TikTok-Attributed Purchase Events** | Purchase conversions tracked by the TikTok pixel and attributed to TikTok ad clicks or views |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Count                         |

***

## Example

Your TikTok campaigns generated **847 purchases** last month across all ad groups.

| Campaign     | TikTok Purchases | TikTok Spend | Cost per Purchase |
| ------------ | ---------------- | ------------ | ----------------- |
| Summer Sale  | 412              | \$8,240      | \$20.00           |
| New Arrivals | 289              | \$7,225      | \$25.00           |
| Retargeting  | 146              | \$2,190      | \$15.00           |
| **Total**    | **847**          | **\$17,655** | **\$20.84**       |

***

## How It Works

TikTok Purchases counts each purchase event that TikTok attributes to your ad campaigns. Attribution includes both click-through conversions (user clicked an ad before purchasing) and view-through conversions (user saw an ad before purchasing). The attribution window is configurable in your TikTok Ads Manager settings.

***

## When to Use

| Scenario                         | Action                                                        |
| -------------------------------- | ------------------------------------------------------------- |
| Measuring campaign effectiveness | Compare purchases across campaigns to identify top performers |
| Calculating cost per acquisition | Divide TikTok Spend by TikTok Purchases for CPA               |
| Evaluating creative performance  | Track which ad creatives drive the most purchases             |
| Budget allocation                | Shift spend toward campaigns generating more purchases        |

***

## Related Metrics

| Metric                                                                             | Relationship                                              |
| ---------------------------------------------------------------------------------- | --------------------------------------------------------- |
| [TikTok Spend](/reference/metrics/advertising/tiktok/tiktok-spend/tiktok-spend)    | Total cost of TikTok campaigns generating these purchases |
| [TikTok ROAS](/reference/metrics/advertising/tiktok/tiktok-efficiency/tiktok-roas) | Return on ad spend calculated from purchase revenue       |
| [TikTok CPA](/reference/metrics/advertising/tiktok/tiktok-efficiency/tiktok-cpa)   | Cost per purchase acquisition                             |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)