> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Schedules: Ad-Attributed Appointment Bookings

> Track schedule events attributed to your TikTok ads. Measure appointment bookings, demo requests, and consultation sign-ups driven by TikTok campaigns.

<Tip>
  TikTok Schedules counts the number of schedule events (appointment bookings, demo requests, consultation sign-ups) that TikTok attributes to your ads.
</Tip>

## Formula

<Info>
  **TikTok Schedules** = **COUNT** ( TikTok-Attributed Schedule Events )
</Info>

### Formula Components

| Metric                                | Definition                                                                                                                       |
| ------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------- |
| **TikTok-Attributed Schedule Events** | Appointment bookings, demo requests, or consultation sign-ups that occur within TikTok's attribution window after ad interaction |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

**Your salon ran a TikTok campaign promoting online booking.** Over the week, 156 users clicked through and scheduled appointments.

| Day       | Schedules | Spend     | Cost per Schedule |
| --------- | --------- | --------- | ----------------- |
| Monday    | 28        | \$140     | \$5.00            |
| Tuesday   | 31        | \$155     | \$5.00            |
| Wednesday | 22        | \$132     | \$6.00            |
| Thursday  | 35        | \$140     | \$4.00            |
| Friday    | 40        | \$160     | \$4.00            |
| **Total** | **156**   | **\$727** | **\$4.66**        |

***

## How It Works

TikTok tracks when users complete a schedule event (appointment booking, demo request, or consultation sign-up) after interacting with your ad. Attribution follows TikTok's click-through and view-through windows, crediting your ad when the booking occurs within the attribution period.

***

## When to Use

| Scenario                | Action                                     |
| ----------------------- | ------------------------------------------ |
| Service-based campaigns | Track bookings driven by TikTok ads        |
| B2B demo requests       | Measure demo sign-ups from ad traffic      |
| Consultation funnels    | Monitor consultation bookings per campaign |
| Scheduling efficiency   | Compare cost per schedule across ad sets   |

***

## Related Metrics

| Metric                                                                                                     | Relationship                       |
| ---------------------------------------------------------------------------------------------------------- | ---------------------------------- |
| [TikTok Cost per Schedule](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-schedules-cost) | Cost efficiency per booking        |
| [TikTok Schedules Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-schedules-value)  | Revenue value of bookings          |
| [TikTok Leads](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-leads)                      | Alternative lead conversion metric |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)