> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Searches: Attributed Search Events

> Track search events TikTok attributes to your ads. Measure how effectively your campaigns drive site search activity and product discovery.

<Tip>
  TikTok Searches counts how many on-site search events TikTok attributes to your ads.
</Tip>

## Formula

<Info>
  **TikTok Searches** = **COUNT** ( TikTok-Attributed Search Events )
</Info>

### Formula Components

| Metric                              | Definition                                                                   |
| ----------------------------------- | ---------------------------------------------------------------------------- |
| **TikTok-Attributed Search Events** | On-site search actions performed by users after interacting with a TikTok ad |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok campaign generated **842 searches** in March. Users clicked your ads and searched for products on your site, indicating strong purchase intent.

| Campaign          | Searches | Add to Carts | Conversion |
| ----------------- | -------- | ------------ | ---------- |
| Spring Collection | 512      | 287          | 56%        |
| New Arrivals      | 330      | 156          | 47%        |

***

## How It Works

TikTok fires a search event when a user performs an on-site search after interacting with your ad. Attribution follows TikTok's default window (typically 7-day click, 1-day view). Higher search counts indicate your ads drive product discovery.

***

## When to Use

| Scenario                           | Action                                                    |
| ---------------------------------- | --------------------------------------------------------- |
| Evaluating brand awareness         | More searches suggest users want to explore your catalog  |
| Optimizing top-of-funnel campaigns | Track search-to-purchase ratio                            |
| Comparing creative performance     | Higher searches indicate more curiosity-driven engagement |
| Identifying high-intent audiences  | Audiences that search often convert better                |

***

## Related Metrics

| Metric                                                                                                  | Relationship                        |
| ------------------------------------------------------------------------------------------------------- | ----------------------------------- |
| [TikTok Cost per Search](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-searches-cost) | Efficiency of driving search events |
| [TikTok Searches Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-searches-value) | Monetary value of search activity   |
| [TikTok Purchases](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-purchases)           | Downstream conversion from searches |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)