> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Subscribes Value: Track Subscription Revenue from Ads

> Track total value of subscribe events attributed to your TikTok ads. Use subscribes value to measure subscription campaign performance and optimize ad spend.

<Tip>
  Total dollar value of subscribe events that TikTok attributes to your advertising campaigns.
</Tip>

## Formula

<Info>
  **TikTok Subscribes Value** = **SUM** ( Subscribe Values )
</Info>

### Formula Components

| Metric               | Definition                                                               |
| -------------------- | ------------------------------------------------------------------------ |
| **Subscribe Values** | Dollar amounts assigned to individual subscribe events tracked by TikTok |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Currency                      |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok campaigns generated **\$8,450 in subscription value** last month from 169 subscribe events.

| Campaign          | Subscribes | Value       | Avg. Value |
| ----------------- | ---------- | ----------- | ---------- |
| Newsletter Signup | 102        | \$5,100     | \$50       |
| Premium Tier      | 67         | \$3,350     | \$50       |
| **Total**         | **169**    | **\$8,450** | **\$50**   |

***

## How It Works

TikTok tracks subscribe events that occur after users interact with your ads within your attribution window. When a tracked subscribe event fires with an assigned value, TikTok records that value and attributes it to the ad that drove the conversion.

***

## When to Use

| Scenario                       | Action                                                               |
| ------------------------------ | -------------------------------------------------------------------- |
| Measuring subscription revenue | Compare subscribes value across campaigns to identify top performers |
| Evaluating cost efficiency     | Divide value by Cost per Subscribe to assess return on acquisition   |
| Budget allocation              | Shift spend toward campaigns generating highest subscription value   |
| Subscription campaign ROI      | Compare subscribes value against ad spend to gauge profitability     |

***

## Related Metrics

| Metric                                                                                                       | Relationship                                        |
| ------------------------------------------------------------------------------------------------------------ | --------------------------------------------------- |
| [TikTok Subscribes](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-subscribes)              | Count of subscribe events that generated this value |
| [TikTok Cost per Subscribe](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-subscribes-cost) | Average spend per subscribe event                   |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)