> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Subscribes: Attributed Subscription Events

> Track subscribe events TikTok attributes to your ads. Measure newsletter signups, service subscriptions, and recurring revenue conversions from TikTok campaigns.

<Tip>
  TikTok Subscribes counts how many subscribe events TikTok attributes to your ads.
</Tip>

## Formula

<Info>
  **TikTok Subscribes** = **COUNT** ( TikTok-Attributed Subscribe Events )
</Info>

### Formula Components

| Metric                                 | Definition                                                                                                                   |
| -------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------- |
| **TikTok-Attributed Subscribe Events** | Subscribe events (newsletter signups, trial starts, memberships) where TikTok attributed the conversion to an ad interaction |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok campaign generated **1,247 subscribes** in Q1. Users signed up for your newsletter or subscription service after engaging with your ads, building your recurring customer base.

| Campaign        | Subscribes | Cost/Subscribe | LTV Impact |
| --------------- | ---------- | -------------- | ---------- |
| Loyalty Program | 782        | \$2.45         | High       |
| Newsletter Push | 465        | \$1.89         | Medium     |

***

## How It Works

TikTok fires a subscribe event when a user completes a subscription action after interacting with your ad—such as signing up for a newsletter, starting a trial, or joining a membership program. Attribution follows TikTok's default window (typically 7-day click, 1-day view).

***

## When to Use

| Scenario                         | Action                                         |
| -------------------------------- | ---------------------------------------------- |
| Building email lists             | Track newsletter signups from TikTok traffic   |
| Launching subscription services  | Measure trial starts and membership signups    |
| Evaluating campaign ROI          | Compare subscribe cost to subscriber LTV       |
| Optimizing for recurring revenue | Focus on campaigns with higher subscribe rates |

***

## Related Metrics

| Metric                                                                                                       | Relationship                            |
| ------------------------------------------------------------------------------------------------------------ | --------------------------------------- |
| [TikTok Cost per Subscribe](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-subscribes-cost) | Efficiency of driving subscribe events  |
| [TikTok Subscribes Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-subscribes-value)  | Monetary value of subscription activity |
| [TikTok Purchases](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-purchases)                | Downstream conversion from subscribers  |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)