> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok View Contents Value: Product View Revenue Tracking

> Track the total catalog value of product pages viewed by visitors from your TikTok ads. Measure top-of-funnel engagement value.

<Tip>
  TikTok View Contents Value measures the combined catalog value of all product pages viewed by visitors from your TikTok ads.
</Tip>

## Formula

<Info>
  **TikTok View Contents Value** = **SUM** ( View Content Values )
</Info>

### Formula Components

| Metric                                                                                                   | Definition                                                     |
| -------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------- |
| [**View Content Values**](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-view-contents) | Catalog price of each product viewed, attributed to TikTok ads |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Currency                      |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

A home decor brand ran TikTok ads in March and drove **8,450 product page views** with a combined catalog value of **\$127,680**.

| Week   | View Contents | View Contents Value | Avg Value/View |
| ------ | ------------- | ------------------- | -------------- |
| Week 1 | 1,890         | \$28,350            | \$15.00        |
| Week 2 | 2,240         | \$33,600            | \$15.00        |
| Week 3 | 2,120         | \$31,800            | \$15.00        |
| Week 4 | 2,200         | \$33,930            | \$15.42        |

***

## How It Works

TikTok tracks the view\_content event when a visitor lands on a product page after engaging with your ad. The value is pulled from your product catalog—typically the listed price of the viewed item. This metric sums all product values across view events.

***

## When to Use

| Scenario                          | Action                                                        |
| --------------------------------- | ------------------------------------------------------------- |
| Evaluate top-of-funnel value      | Compare view value against add-to-cart value to gauge intent  |
| Assess product interest           | High view value indicates visitors are browsing premium items |
| Benchmark campaign creative       | Higher-value views may indicate better audience targeting     |
| Calculate funnel conversion rates | Divide cart value by view value to measure progression        |

***

## Related Metrics

| Metric                                                                                                          | Relationship                                                |
| --------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------- |
| [TikTok View Contents](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-view-contents)           | Count of product views (pair with value for avg view value) |
| [TikTok Add to Carts Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-carts-value) | Next funnel stage—value of items added to cart              |

[See all TikTok Conversions metrics →](/reference/metrics/advertising/tiktok/tiktok-conversions)