> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Follows: Follower Acquisition Metric

> Track new followers gained from your TikTok ads. Measure community growth and brand account interest from paid campaigns.

<Tip>
  How many users followed your TikTok account after seeing your ad.
</Tip>

## Formula

<Info>
  **TikTok Follows** = **SUM** ( Follows )
</Info>

|| Metadata | |
||---|---|
|| **Type** | Number |
|| **Data Source** | [TikTok Ads](/sources/tiktok) |
|| **Aggregation** | Sum |

***

## Example

Your brand awareness campaign generated **2,847 new followers** across all ad groups in June.

| Campaign       | Follows | Impressions | Follow Rate |
| -------------- | ------- | ----------- | ----------- |
| Brand Story    | 1,534   | 425,000     | 0.36%       |
| Creator Collab | 913     | 312,000     | 0.29%       |
| Product Demo   | 400     | 180,000     | 0.22%       |

***

## How It Works

TikTok counts each time a viewer taps the follow button on your ad or navigates to your profile from the ad and follows. Follows indicate strong brand interest—users want to see more of your content in their feed. This builds long-term organic reach.

***

## When to Use

| Scenario                       | Action                                           |
| ------------------------------ | ------------------------------------------------ |
| Measuring community growth     | Track follower acquisition from paid campaigns   |
| Evaluating brand interest      | High follows indicate strong brand appeal        |
| Comparing creative performance | Content that drives follows builds lasting value |
| Planning organic strategy      | More followers means more organic reach          |

***

## Related Metrics

| Metric                                                                                                 | Relationship                                           |
| ------------------------------------------------------------------------------------------------------ | ------------------------------------------------------ |
| [TikTok Cost per Follow](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-follows-cost)  | Cost efficiency of follower acquisition                |
| [TikTok Engagements](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-engagements)       | Total of all engagement types (includes follows)       |
| [TikTok Profile Visits](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-profile-visits) | Users who visited your profile (may or may not follow) |

[See all TikTok Engagement metrics →](/reference/metrics/advertising/tiktok/tiktok-engagement)