> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Likes: Ad Engagement Metric

> Track total likes on your TikTok ads. Measure audience approval and basic positive engagement signals across campaigns.

<Tip>
  Total likes on your ad. Likes are a basic positive engagement signal.
</Tip>

## Formula

<Info>
  **TikTok Likes** = **SUM** ( Likes )
</Info>

|| Metadata | |
||---|---|
|| **Type** | Number |
|| **Data Source** | [TikTok Ads](/sources/tiktok) |
|| **Aggregation** | Sum |

***

## Example

Your summer collection campaign received **12,847 likes** across all ad groups in June.

| Campaign     | Likes | Impressions | Like Rate |
| ------------ | ----- | ----------- | --------- |
| Summer Sale  | 8,234 | 425,000     | 1.94%     |
| New Arrivals | 4,613 | 312,000     | 1.48%     |

***

## How It Works

TikTok counts each time a viewer taps the like (heart) button on your ad. One user can only like an ad once, making likes a unique engagement signal. Likes are aggregated at the campaign, ad group, or ad level.

***

## When to Use

| Scenario                       | Action                                      |
| ------------------------------ | ------------------------------------------- |
| Comparing creative performance | Higher likes indicate more resonant content |
| Benchmarking engagement        | Compare like rates across ad sets           |
| Identifying viral potential    | Ads with high likes may spread organically  |
| Evaluating brand sentiment     | Likes signal positive audience reception    |

***

## Related Metrics

| Metric                                                                                           | Relationship                                     |
| ------------------------------------------------------------------------------------------------ | ------------------------------------------------ |
| [TikTok Engagements](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-engagements) | Total of all engagement types (includes likes)   |
| [TikTok Comments](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-comments)       | Deeper engagement signal than likes              |
| [TikTok Shares](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-shares)           | Highest engagement signal; extends organic reach |

[See all TikTok Engagement metrics →](/reference/metrics/advertising/tiktok/tiktok-engagement)