> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Shares: Ad Engagement Metric

> Track how many times your TikTok ads were shared. Measure viral potential and organic reach extension from paid campaigns.

<Tip>
  How many times your ad was shared. Shares extend your audience organically at no extra cost.
</Tip>

## Formula

<Info>
  **TikTok Shares** = **SUM** ( Shares )
</Info>

|| Metadata | |
||---|---|
|| **Type** | Number |
|| **Data Source** | [TikTok Ads](/sources/tiktok) |
|| **Aggregation** | Sum |

***

## Example

Your brand campaign generated **3,245 shares** across all ad groups in June.

| Campaign        | Shares | Impressions | Share Rate |
| --------------- | ------ | ----------- | ---------- |
| Viral Challenge | 2,156  | 425,000     | 0.51%      |
| Product Demo    | 734    | 312,000     | 0.24%      |
| Brand Story     | 355    | 180,000     | 0.20%      |

***

## How It Works

TikTok counts each time a viewer shares your ad to their followers, friends, or other platforms. Shares represent the highest level of engagement—users actively distribute your content to their network. Each share extends your organic reach at no additional cost.

***

## When to Use

| Scenario                        | Action                                           |
| ------------------------------- | ------------------------------------------------ |
| Identifying viral content       | High share rates indicate content worth boosting |
| Measuring organic amplification | Shares extend reach beyond paid impressions      |
| Comparing creative performance  | Shareable content resonates most with audiences  |
| Optimizing for awareness        | Prioritize ad formats that encourage sharing     |

***

## Related Metrics

| Metric                                                                                           | Relationship                                    |
| ------------------------------------------------------------------------------------------------ | ----------------------------------------------- |
| [TikTok Engagements](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-engagements) | Total of all engagement types (includes shares) |
| [TikTok Likes](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-likes)             | Lighter engagement signal than shares           |
| [TikTok Comments](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-comments)       | Indicates audience discussion and interest      |

[See all TikTok Engagement metrics →](/reference/metrics/advertising/tiktok/tiktok-engagement)